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破茧成蝶:用户体验设计师的成长之路

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网易资深交互设计师力作,全彩印刷
网易创始人丁磊鼎力推荐
用户体验设计业内专家一致好评


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Content Description

作为一门独立的学科和行业,用户体验设计正在快速发展并得到越来越多的重视。随着互联网思维这一概念的提出和兴起,“用户体验”的地位和关注度
得到进一步的提升和强化。市面上已经有很多专业的用户体验书籍,但解决用户体验设计师在职场中遇到的众多现实问题的图书并不多见。《破茧成蝶:用户体验设计师的成长之路》从用户体验设计师的角度出发,系统地介绍了其职业生涯中的学习方法、思维方式、工作流程和方式,覆盖了用户体验设计基础知识、设计师的角色和职业困惑、工作流程、需求分析、设计规划和设计标准、项目跟进和成果检验、设计师职业修养以及需要具备的意识等,力图帮助设计师解决在项目中遇到的一些常见问题,找到自己的
职业成长之路。本书由一线用户体验设计师编写,书中融入了宝贵的职业经验和专业思考,对于交互设计师、视觉设计师、用户研究员等具有一定参考价值和借鉴意义;同时,本书也适用于产品经理、运营、开发等用户体验相关人员以及相关专业的学生阅读参考。
Author Description

刘津,网易设计经理,北京大学数字艺术系硕士。2009年至今从事交互设计工作4年,2010年加入网易用户体验设计中心,现任网易技术部设计经理,负责该部门交互、视觉、用研团队的管理。网易多款产品的设计体验负责人。

李月,网易高级交互设计师,南京航空航天大学设计艺术学硕士。曾在淘宝UED工作,目前供职于网易,从事Web端、手机客户端的交互设计工作,对体验设计永远都有一颗炽热的心。
Comments

成功的互联网产品离不开勇于创新的精神、一丝不苟的态度、精益求精的打磨。在网易十几年的发展历程中,我们始终坚持做有灵魂的产品,通过良好的体验真正打动用户的心!这本书分享了网易设计师的宝贵经验和教训,可以帮助你少走弯路,在职业发展中“破茧成碟”、脱颖而出!
——网易创始人兼首席执行官 丁磊

这本书总结了用户体验实践中的典型问题,并用非常有亲和力的语言描述了作者是如何思考、处理与改进的,这一系列的精彩故事让我产生共鸣。这是一本拥有实战案例分享、不可多得的用户体验设计类图书。我认为您值得拥有,它将为您增添新的智慧与阅历!
——国际体验设计协会(IXDC)秘书长 胡晓

本书是网易设计师以自身工作经历为蓝本,结合工作中的心得、体会熔铸而成的扛鼎之作,实为一部用户体验设计师必看的经典作品!
——阿里巴巴中文站用户体验专家 汪方进

作为一名互联网公司的设计团队负责人,作者在用户体验领域内的思考和实践经历了不同的阶段,而与之对应的是这段时期无论产品载体还是产品盈利方式都有着快速的演变。本书不仅有着大量切中要害的对工作困惑的解答,同时也是设计师成长之路和设计方式演进的良好结合。它是初学者的必备!
——友盟产品设计总监 张立洲

这本书让我们可以从另外一个角度探讨一个好的产品是如何产生的,以及一个产品经理怎样才能更好地与设计师们配合。无论是设计师、产品经理,还是产品运营人员,都能从这本书中得到很好的帮助!
——搜狗用户平台事业部产品经理 曾奇
Catalogue

第1篇成为用户体验设计师的信念
01什么是用户体验设计
1.1设计≠艺术
1.2邂逅用户体验设计
1.3用户体验设计的特征
1.4用户体验设计的精益之道
02了解用户体验设计师
2.1用户体验相关职位有哪些
2.2用户体验设计师的价值
03设计师的职业困惑
3.1我适合干这行吗
3.2菜鸟怎样入门
3.3去大公司、小公司,还是设计公司
3.4什么样的应聘者更容易成功
3.5未来的发展方向
第2篇修炼用户体验设计师的技能
04设计流程--设计师具体做什么
4.1设计师如何参与一个具体的项目
4.2在项目中设计师容易遇到的问题
05需求分析--拿回产品的主导权
5.1和产品经理一起做需求分析
5.1.1不可忽视的产品定位
5.1.2需求从哪儿来
5.1.3如何分析与筛选需求
5.1.4了解需求文档
5.2倾听用户的声音
5.2.1拥抱用户
5.2.2别被用户牵着走
5.2.3如何对待用户的意见
5.3设计师的逆袭
5.3.1如何面对强势的产品经理
5.3.2拒绝不靠谱的需求文档
5.3.3从"功能需求"到"设计需求"
5.3.4如何"抄袭"竞品
06设计规划--从需求到设计草图
6.1从需求到界面,隔着一扇门
6.1.1如何搞定信息分类
6.1.2好的导航是成功的一半
6.1.3主要任务与次要任务
6.1.4如何突出主要任务
6.1.5如何引导用户完成任务
6.2设计友好而易用的界面
6.2.1如何简化复杂的操作
6.2.2信息量太大,页面怎么摆
6.2.3理性的规划VS感性的界面
6.3捕获用户的芳心
6.3.1来自真实世界的灵感
6.3.2贴心的设计惹人爱
6.3.3如何调动用户的情感
6.4快速表达我的想法--纸面原型
07设计标准--好的设计需要表达
7.1什么是原型
7.2标准的原型应该包含什么内容
7.3你真的会画线框图吗
7.4写交互说明的诀窍
7.5关于设计规范
08项目跟进--保障设计效果的实现
8.1做设计评审的主导者
8.2如何审核视觉稿
8.3开发阶段,设计师该做些什么
09成果检验--设计优劣可以判断
9.1可用性测试
9.2A/B测试
9.3定性的用户反馈和定量的产品数据
第3篇实现用户体验设计师的价值
10设计师的自我修养
10.1好的设计师VS糟糕的设计师
10.2学会思考,事半功倍
10.3在否定中积极成长
11设计师易忽略的工作意识
11.1设计师的品牌意识
11.2设计师的沟通意识
11.3设计师的流程意识
12设计师为了什么而设计
12.1为老板?为用户?还是为自己设计
12.2实现商业价值与用户需求的平衡
12.3实现用户体验设计师的价值

Introduction

今年是我做交互设计的第5个年头。
2009年6月,我来到中国移动研究院,成为一名交互设计实习生。在这里,我接触到了很多设计高人,他们的指导使我受益终生。我的交互设计之路就这样开始了。
2010年7月,我研究生毕业,并拿到了网易的offer,成为网易UEDC(网易用户体验设计中心)的一名交互设计师。在这里,有很多非常优秀、年轻的设计师,大家定期在一起沟通交流,在快乐的氛围中不断成长着。UEDC十分重视设计师的个人提升。部门领导鼓励大家写博客并组织、参加业内的交流分享活动,这使我获益良多。就是在这个时候,我开始养成了写博客的习惯,也经常看其他设计师的博客。从别人的文章或分享里,我学到了很多东西。我非常感谢他们无私的奉献,也决定未来要把自己所掌握的知识或心得分享出去,回馈他人。通过做项目、做总结、写博客、做分享、不断学习别人的精华,我在交互设计的道路上快速驰骋着。
2012年3月,我来到网易技术部,开始组建部门的UED团队。在这里,我的工作重心由原来的自我提升逐渐转向为提升他人。除了做一些重要项目外,我把其他一些精力放到了招聘、辅导新人和其他团队的沟通协调上。在这个过程中,我发现了很多问题,比如:为什么设计师老抱怨自己没有话语权;为什么很多好的方案得不到实施;为什么有些设计师很努力却进步很慢;为什么设计师老被抱怨太过学院派,不接地气;设计师普遍容易出现什么问题,如何解决;很多新入行的产品经理、视觉设计师、运营推广人员不了解交互设计师的工作范围及职责,应该如何和他们合作……类似的问题还有很多很多。总的来说,这些问题可以归结于一点:专业理论和工作环境脱节。很多人在学校是好学生,读过不少专业书籍,也拿过不少奖项,但是在实际工作中却表现平平。工作环境毕竟不像学校和书本中那么纯粹和理想,我们会面临很多意想不到的情况。这是每一个“学院派”设计师都需要面临的问题。
现在我希望能把我这4年多积累的经验分享给大家,让设计新人或在职场中感到迷茫的设计师可以更顺利地工作和发展。为什么要用写书的方式来分享呢?因为现在市面上虽然有很多关于用户体验、交互设计方面的书籍,但它们普遍更侧重于专业、理论方面的讲解,这些内容难以解决中国设计师在职场中遇到的很多现实的问题。我们知道国内外的环境是不同的。国外的设计环境更专业、成熟一些,而国内用户体验兴起得较晚,在工作流程、方法、意识上均有很多不完善的地方,这给设计师造成了不少困扰。
因此我希望能写这样的一本书,它能够比较系统地介绍设计师的学习方法、思维方式、工作流程、工作方法,最重要的是理论和实际情况相结合,帮助解决设计师在项目中遇到的一些常见问题,同时也帮助产品经理、开发工程师、运营推广人员等了解设计师的工作,以便能够更好地与设计师相处和合作。相比具体的专业理论知识,本书更侧重于观念和方法,希望帮助设计师找到自己的职业成长之路。
本书不光面向初级的交互设计师、视觉设计师、用户研究员,还适用于希望了解用户体验设计的产品经理、开发工程师、运营推广等相关人员。本人的工作经验不多,水平还十分有限,仅希望借此书能把个人的经验分享给大家,帮助更多有需要的人。如书中有错漏之处,还望海涵。最后,感谢网易公司对我的培养和信任,谢谢它慷慨地给予我各种犯错误的机会;感谢李月和我合作一起写完这本书,并且帮忙对里面几乎所有的配图都进行了重新的设计,非常辛苦;感谢胡云杰、杨烽亮、崔海军、魏玮、丁红岩等同事在这本书上给予我的直接帮助和支持!
刘津
2013年12月

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Brand Origin China

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