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Jingdong book

SPSS 22统计分析案例教程

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Books Computers & Internet Auxiliary Design and Engineering Calculation

Jingdong book

SPSS 22统计分析案例教程

Name: SPSS 22统计分析案例教程
Brand: Jingdong book
SKU: 3118223791
Price: 37.15 USD
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《SPSS 22统计分析案例教程》通过丰富的案例介绍和常用的数据分析技巧，详细说明结果报表，让您不需强记艰涩难懂的统计术语，也能有效地运用所学知识，获得想要的统计数据与分析结果。
●从设计问卷、正确做出问卷分析、绘制统计图，到将分析结果输出到Excel、Word，逐步用图例详细说明，让你的市场调查分析做得准确又杰出。
●提供详细的统计分析方法，包括：交叉分析表、多重响应、单因子变量分析、因素分析、区别分析、集群分析等，让你顺利完成专项调查或毕业论文。
●书中范例均通过作者实际问卷调查获得，问卷主题为你我日常生活中常使用到的产品，如便利店、智能手机、信用卡、方便食品、化妆品等。
●书中提供数十个既专业又实用的统计分析，让您可以轻松修改套用。
●提供丰富的市场调查数据与《SPSS 22统计分析案例教程》范例文件、练习题，方便您实际演练-点就通。

Content Description

SPSS是一款用于社会科学研究的统计软件包，其统计功能相当出色，有一般市场调查人员及大学生撰写报告所需的分析工具，如次数分配、交叉表、均值检验、变异数分析、相关、回归等；还包括研究生撰写博／硕士论文所需的多元分析工具：因子分析、判别分析、聚类分析等。
《SPSS 22统计分析案例教程》的全部分析实例数据，源自笔者在多年教学过程中与学生合作进行实际问卷调查所收集到的资料。
《SPSS 22统计分析案例教程》不仅适合SPSS初学者阅读，也适合有一定基础的人员阅读。既可将《SPSS 22统计分析案例教程》作为一本易学易练的案头必备参考书，也可将《SPSS 22统计分析案例教程》作为一本教材使用，还可供相关专业本科生、研究生、专业统计分析人士以及管理人员和决策者等学习与参考。

Catalogue

CHAPTER1 概论
1-1SPSS简介
1-2进入SPSS
1-3“IBM SPSS Statistics Data Editor”窗口
“数据视图”界面
“变量视图”界面
1-4定义变量
1-5输入数据
1-6保存数据
1-7执行一个简单分析
1-8保存结果
1-9关闭SPSS
1-10打开旧文件

CHAPTER2 建立／编辑数据文件
2-1定义变量
名称
类型
宽度与小数
标签
数值
缺失值
列
对齐
测量
2-2增／删变量
2-3移动变量
2-4输入数据
2-5查看变量信息
2-6查看文件信息
2-7显示值标签
2-8排序
2-9多重键排序
2-10增／删个案
2-11复制变量
2-12复制个案
2-13移动个案
2-14寻找
2-15直接跳转到个案
2-16修改
2-17保存

CHAPTER3 设计问卷与取得数据
3-1变量的分类
离散变量
连续变量
3-2设计问卷的步骤
3-3编码与输入
3-4几种典型的问卷题目
3-5单选题
确定取得单一答案
尽可能使用单选题
单选题如何编码／输入
3-6复选题
复选题如何编码／输入
3-7填空／开放题
填空／开放题如何编码／输入
3-8量表
量表如何编码／输入
3-9权数
应注意的问题
权数如何编码／输入
3-10等级顺序
等级／顺序如何编码／输入
可将等级／顺序改为单选题
可将等级／顺序改为权数
3-11子题
3-12核对资料

CHAPTER4 数据转换
4-1从其他类型的文件取得数据
直接打开Excel文件
以拖曳方式取得外部文件
直接打开文本文件
获取表格的内容
4-2转存为其他软件可用的数据
4-3合并——个案
利用命令
利用复制／粘贴的技巧
4-4合并——变量
利用命令
利用粘贴技巧
4-5重新编码
编辑／替换
重新编码到相同变量
4-6计算
4-7替换缺失值

CHAPTER5 频率分布
5-1类别变量——单选题频率分布
5-2将分析结果转入Word
5-3连续变量的频率分布
5-4通过可视分箱进行分组
等组距分组
等分为几组
5-5缩减类别再求频率分布
5-6仅取得有效百分比转到Word
5-7统计数据
5-8统计图表

CHAPTER6 描述性统计数据
6-1平均值
6-2中位数
6-3众数
6-4偏度
6-5峰度
6-6全距
6-7四分位数
6-8方差与标准偏差
6-9整体摘要
6-10分组摘要
探索
平均值
个案汇总
6-11类别转数值求描述性统计数据

CHAPTER7 交叉分析表
7-1建立交叉分析表
7-2将分析结果转入Wbrd
7-3百分比
7-4卡方检验（卡方测试）
传统作法
利用SPSS
判读并解释
7-5注意事项
7-6缩减组数
组距分组
缩减类别
7-7直方图

CHAPTER8 复选题（多重响应）
8-1如何定义复选题数据
8-2复选题频率分布
8-3将复选题频率分布结果转入Word
8-4复选题交叉表——复选对单选
8-5将复选题交叉表结果转入Word
8-6复选题交叉表——复选对复选
……
CHAPTER9 均值检验
CHAPTER10 单因素方差分析
CHAPTER11 相关
CHAPTER12 回归
CHAPTER13 因子分析
CHAPTER14 信度
CHAPTER15 区别分析
CHAPTER16 聚类分析

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