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KingStone

【繁體】器識:張忠謀打造台積電攀登世界級企業的經營之道

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KingStone

【繁體】器識:張忠謀打造台積電攀登世界級企業的經營之道

Name: 【繁體】器識:張忠謀打造台積電攀登世界級企業的經營之道
Brand: KingStone
SKU: 3136002391
Price: 27.73 USD
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内容簡介

深度專訪與追蹤
看張忠謀的思維、謀略、價值哲學、
管理之道，他的變與不變
精選《商業周刊》30年深入報導•完整解讀張忠謀如何把台灣推向世界的屋頂

．解讀「台灣半導體教父」張忠謀的策略性思考
54歲創業，打造市值6兆台積電，建立科技產業矽屏障
追憶父親與恩師，呈現理性與感性，你不知道的張忠謀

．三十年長征里程碑、與世界級領導人的世紀對話
器大、識深，世界級企業接班人最該修煉的基本功
東西巨擘對談，與柏南奇、威爾許智慧激盪

．深入分析佈局超過四千天的台積電完全交棒學

．獨家收錄「張教授」12堂課星期三的ＥＭＢＡ授課筆記

．經典專訪—―最壞發生時也要輸得起／別像留著別人屁股印的坐墊

1987年，台積電成立，《商業周刊》也在同一年創刊。

追蹤報導張忠謀先生30年，我們深知他如何帶領台積電在一片懷疑聲中披荊斬棘，在沒有路的地方闖出一條路來。

這是一個應該給予掌聲的時刻。張忠謀先生和他帶領的台積電，以30年將台灣推上了世界屋頂，構築台灣少數保有產業競爭優勢的矽屏障。

本書精選《商業周刊》30年深入報導內容，整理張忠謀先生的經營理念、專訪實錄，也記錄台灣半導體產業的發展軌跡。他的經營之道，示範什麼才是真正的價值創造；他的領導風範，揭櫫如何才能成為世界級的企業家。

本書特色

教父的策略性思考》》》深入分析張忠謀如何帶領台積電，從在工研院中窩居一角的小生產線，變成市值６兆元的世界級公司？

三十年長征里程碑》》》三十年來台積電把甘蔗田變矽田的過程，包括張忠謀如何在讓飛利浦完美釋股，以及如何用600天大改造，帶領台積電甩開三星？

器與識的世紀對話》》》完整記錄張忠謀與柏南奇、威爾許的世紀對談，以及擔任客座總編輯時親筆寫下的「公司治理九問」。本篇也收錄他對於金融海嘯、深思考、企業誠信度等重大議題的精闢觀點。

張教授１２堂星期三的課》》》收錄「張教授」EMBA專題講堂的完整實戰教材，從台積電經營策略、半導體產業發展，到世界經濟局勢分析。

４千天全交棒學》》》彙整１６年來的《商業周刊》獨家專訪，揭示張忠謀對於接班傳承的思考脈絡，對於世界級企業領導人的嚴格要求與無私培育，對於台灣許多面臨交棒、接班、傳承的企業深具啟發。

睥睨群雄台灣唯一／《商業周刊》創辦人金惟純
【前言】以終為始三十年
台積電30年攀上世界第一—張忠謀及台積電大事紀年表

Part I【人物】將台灣推向世界屋頂的人
台灣半導體教父—領導台積電攀峰再運籌下個十年
理性與感性—你不知道的張忠謀

Part II【戰功】三十年長征里程碑
大口咬下蘋果—One Team軍團逆襲三星
回任改造六百天—三大擴張策略讓台積電再進化
飛利浦完美釋股—台積電公司治理關鍵一役
天下第一廠—晶圓代工霸業奠基

Part III【格局】器與識的世紀對話
獨立專業經理人—教父觀點▼張忠謀親筆闡述公司治理之道
貧富不均如何解？—世紀對話1▼張忠謀向QE之神柏南奇提問
領導者的兩難—世紀對話2▼張忠謀與傑克．威爾許高峰對談
最壞發生時也要輸得起—經典專訪1▼如何面對不確定的時代
別像留著別人屁股印的坐墊—經典專訪2▼獨立思考的重要性
好的道德，就是好的生意—經典專訪3▼談台積電的誠信價值

Part IV【授業】張教授12堂星期三的課
第1講願景、文化與策略—企業最重要的三大根基
第2講觀察、學習、思考與嘗試—經理人應該培養的終生習慣
第3講拉掉不必要的層級—金字塔組織與流體型組織
第4講得到權力前要先當責—權責關係與領導人的角色
第5講經營企業最大樂趣在開發新市場—談Sales和Marketing、集權與分權
第6講培養收訊與發訊者能力—從董事會和ＣＥＯ的良好溝通談起
第7講讓員工全心投入的激勵因子—比較「股票分紅制」與「股票選擇權」的激勵效果
第8講考核是為了「塑造」員工—績效制度與人才培育
第9講不同產品有不同學習曲線—談研發投入、成本與市場競爭
第10講掌握核心優勢才能出奇制勝—在既有市場和新市場的競爭策略
第11講建立公司五大競爭障礙—成本、技術、法律、服務與品牌
第12講：我的使命感就是要經營世界級企業 —堅持走一條難走的路

Part V【傳承】四千天完全交棒學
老兵不死，只是凋零—前奏▼參考英特爾模式分階段放手
謀定而後動—變奏▼第一次卸任執行長
摸著石頭過河—首部曲▼三位共同營運長形成接班梯隊
「器識」決勝—二部曲▼共同執行長進入接棒區
給台灣下一輪經濟的備忘錄—終章▼雙首長新組合上路
未來十年三大挑戰—尾聲▼中國市場、三奈米製程、摩爾定律

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