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Jingdong book

生活心理学

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Jingdong book

生活心理学

Name: 生活心理学
Brand: Jingdong book
SKU: 3116031651
Price: 25.65 USD
Availability: OutOfStock

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《生活心理学》系通过对心理学几个主要领域众多经典心理学实验进行系统梳理和总结，深人挖掘这些经典实验蕴涵的心理学原理，让广大读者走近心理学，了解心理学及其实验方法，领悟心理学对人类社会和生活的重要作用。《生活心理学》系共六册，分别为《儿童心理学》、《教育心理学》、《社会心理学》、《管理心理学》、《健康心理学》和《生活心理学》。《生活心理学》系努力追求以下特点：一是所选实验的经典性：二是学术性：三是写作风格的趣味性；四是完整性。每册书均努力从本领域的体系出发，较完整地反映相应领域的重要实验。每一个实验主要包括引言、实验介绍（实验目的、实验过程、实验结论）、实验应用等几部分，试图通过对实验背景、过程尽可能详细、完整的介绍，对实验结果在现实社会中的应用作深入的分析，既让读者了解实验所蕴涵的科学道理及其在现实生活中的作用，也让大家体会实验方法的要旨。

Catalogue

第一部分情绪面面观
我不能把你忘记——情绪抑制与生理反应的关系
蔡戈尼效应——心理压力的主要来源
情人眼里出西施——心境一致性效应
得意忘形——情绪影响加工方式
Eat Popcorn——纯粹接触效应
成瘾行为透视——快乐中枢
甜柠檬效应——预期情绪准确性之探讨
叶公好龙——偏好反转之实验研究

第二部分爱情、婚姻与幸福
边际效用递减律——心物函数
谁是“最可爱的人”——亲密关系排序
“夫妻相”揭秘——镜像神经元及其功能
婚姻需要“门当户对”——内隐自尊的泛文化研究

第三部分我是谁
我是谁——自我面孔识别之研究
磨道里的驴——行为的“完形”倾向
人之为“人”的精神——无私的动机
无意的谎言——动机对记忆的选择性影响
与人交往的“白金原则”——角色对记忆内容的选择性影响

第四部分个体认知的局限性
圣·彼得堡悖论——从感觉阈限看有限理性
两小儿辩日——框架效应
一朝被蛇咬，十年怕井绳——记忆影响判断力
杞人忧天——想象对个体判断的影响
锚定与调整——认知和判断的策略
守株待兔——“小数法则”
一夜成名——刻板印象影响个体判断
分子和分母——个体认知容易忽略基础概率
也谈“名人效应”——记忆提取的难易程度影响判断和认知

第五部分第三只眼看世界
迷信的鸽子——强化与行为形成的关系
揭开“预感”的神秘面纱——关于内隐学习的实验研究
比率偏见效应——直觉比知识更重要
空间会说话——个人空间
奥斯汀公爵的马——非言语线索在判断与决策中的作用
梦露还是爱因斯坦——知觉识别中的整体优先效应

第六部分时尚
时尚的心理本质——“积极起点”等实验
着装的技巧——错觉的巧用
巧用色彩——颜色的心理效应
第七部分理财
彩民的迷信——小概率事件具有超决策权重
自欺的游戏——虚假确定效应
认真、刻板的“账房先生”——心理账户
往事如烟，并不如烟——成本沉没效应
不要把大脑同牛市相混淆——过度自信
股票投资的策略——再认启发式
奖励的艺术——效用曲线

第八部分广告营销
广告的吸引力——注意的过滤器理论
广告呈现的最佳频次——遗忘曲线
广告信息要凝练——神奇数字7±2
商机——差别阈限
推销的艺术——知觉防御
更大笨蛋理论——价值认知对知觉的影响
变形艺术的局限性——方位对图形再认的影响
发现欲望，并满足它们——消费者的动机
品牌的力量——认知对判断的影响
联华还是华联——错误记忆
“大花洒”和“小气鬼”——消费与大脑特定区域的关系
体验的价值——感觉剥夺实验
越在意钱就会变得越吝啬——态度和欲望之间的关系
参考文献

Book Abstract

第一部分情绪面面观
我不能把你忘记
——情绪抑制与生理反应的关系
我不能从心里把你忘记，
当我努力这样做的时候，
我发现自己正在浪费时间。
上帝啊，我一直在努力，
我一直在努力，
我整夜都在哭泣，
但我就是无法把你忘记。
这是美国的汉克，威廉姆斯创作的_首爱情歌曲。
短短几句歌词把失恋者的心灵挣扎展现得淋漓尽致：恋情明日黄花般凋零，失恋者虽然努力抑制对过去美好时光的回忆，但越是抑制，这种心灵的伤痛却越厉害，结果“我整夜都在哭泣”，久久不能从痛苦的泥沼中把自己的心灵拯救出来……
相信许多失恋者都有过这种欲罢不能、撕心裂肺的感受。美国弗吉尼亚大学的两位心理学家曾就这种现象进行过有趣的研究，他们的研究，对失恋者正确处理自己的情绪具有一定的启发意义。
……

Introduction

心理学是探索人类自身奥秘的科学，是当代社会和行为科学中发展最迅猛的学科之一。著名心理学家艾宾浩斯曾说：“心理学只有一个短暂的历史，却有一个长久的过去。”在心理学真正成为一门学科之前，人类出于对自身的关注，一直都在为解开一个个自我之谜而不懈地努力着，但这种努力更多地表现为先哲们对人类自身的观察和理性思考。由于缺乏科学的研究方法和手段。心理学尽管“有一个长久的过去”，却只能成为哲学的依附。1879年，德国人冯特在莱比锡成立了第一个心理学实验室，终于使心理学从哲学的母体中独立出来，真正成为一门独立的学科。如今，心理学经过一百多年的发展，已经枝繁叶茂，对人类生活和社会发展产生着越来越深刻的影响。
从第一个心理学实验室成立标志着心理科学诞生那天起，实验就是心理学研究的主要方法。心理学研究的目的是揭示心理现象的本质和规律，在此基础上实现对心理现象的预测和控制。要达到这一目标，必须探明心理现象发生和发展的原因，而心理学实验是探索各种因素间因果关系的有效手段。正因为如此，基础心理、儿童心理、教育心理、社会心理、管理心理、医学心理等各个领域的心理学研究者们，都十分重视采用实验心理学的研究方法揭示人类心理的本质和规律。
为解开人类心理的奥秘，一百多年来，心理学工作者在各个领域进行了大量实验，推动心理科学迅速发展。其中的许多实验设计巧妙，已成为心理学实验研究的科学范式。如巴甫洛夫的条件反射实验、斯金纳的操作条件实验、阿希的从众实验、费斯廷格的认知失调实验、罗森塔尔效应实验……在揭示人类心理奥秘中起着特殊的作用，堪称经典。

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