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Jingdong book

场景说服的艺术:人际互动与沟通中的场景影响力

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场景说服的艺术:人际互动与沟通中的场景影响力

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推荐理由1:洞悉沟通场景中的人性,化解人际互动中的抗拒。55个隐秘说服技巧,27项人性观察结论,让人无法对你说“NO”!
推荐理由2:人际互动与沟通中的场景影响力,波音、微软、3M、星巴克等全球500强企业内训必学的“影响力心理学”!

Content Description

重构沟通与互动的场景体验让你坐享隐秘说服成功的红利
◆谈判时,快速突破对手的心理防线后以□佳条件签约;
◆求职时,立即触发面试者的好感,快速拿到向往已久的OFFER;
◆求婚时,彻底击中女友的情感弱点,让“傲娇”的她毅然决然与你携手终生;
◆升职时,完全超出老板的心理预期,让他乐于接受你的要求!
《场景说服的艺术》将告诉你如何在不同场景下有技巧地说服他人,从而得到你想要的结果。
书中的55个隐秘说服技巧、讲故事的隐秘说服策略,以及27项人性观察结论等内容,包含□新的心理学、语言学及人际沟通研究成果。当你通读本书,掌握这些方法并用于实践时,你将拥有无敌的说服力,能在各种场合不动声色地影响他人,让人不知不觉听你的,从此开启人生赢家的成功模式。
不信吗?翻开本书就知道了……
Author Description

凯文·霍根(Kevin Hogan),500强企业特约沟通咨询顾问,心理学博士 美国著名公共演说家,美国□具影响力的说服大师,圣托马斯大学管理学教授,美国□著名的说服心理学和人际沟通学专家。在其从业经历中,曾先后为波音、微软、3M、星巴克等全球500 强企业提供大量的咨询与演讲。曾先后出版近20本关于沟通、营销与心理学方面的畅销书,深受全球读者的追捧。

詹姆斯·斯皮克曼(James Speakman),职业演说家 合作培训师,Speakman&Associates LLC 公司总裁,公司的主要业务是为推销员及其他相关人士提供、分享说服经验。
Comments

这本书中所蕴含的道理胜过其他许多本书的内容。不论你是否需要说服你的爱人、你的老板、你的客户、你的朋友或是你自己,这本说服技巧秘籍都会令你身手不凡。在竞争激烈的今天,这是一本说服奇才的必备手册,你需要用它来控制各种情况,得到你想要的东西。
——乔 瓦伊塔尔(Joe Vitale)
《引爆吸引力》作者

这部作品一鸣惊人,推开了过去只有心理学专家才可以自由通过的、藏有神话般影响力的大门。现在,普通人读这本书也可学会如何影响他人。如果你希望能影响和说服别人,《场景说服的艺术》绝对是你的必读之物。
──马克 乔伊纳(Mark Joyner)
畅销书《三秒成交》作者

《场景说服的艺术》就像祖母的烹调秘方一样,味美至极,简直就是无价之宝。每一个影响他人的窍门都是一块美味的小点心,让人欲罢不能,吃饱了还想要。两者唯一的区别是,祖母不会透露她的烹调秘方,而霍根和斯皮克曼却向读者揭示了成为影响力大师的所有秘诀。
──艾尔 邓肯(Al Duncan)
职业演说家,《释放你的完美潜能》合著者

读霍根的作品时,你会感觉自己正得到圣者的指点。你希望其他人每次都能作出对你有利的决定吗?那么,这本书正是你想要的。
——戴维 加芬克尔(David Garfinkel)
《助你致富的广告语》作者

本书提供的关于动态销售和沟通的信息,比你穷其一生亲自探索到的经验还要多。好好利用这个优势,认真阅读这本书吧!
——托德 D. 布拉姆森(Todd D. Bramson)
职业理财师,《真正的生活理财计划》作者

当你非常迫切地想得到他人的认可时,《场景说服的艺术》就是你用来建立同盟的□好工具。认真读读这本书吧,就算你永远用不上这些技巧,至少也不会在需要它们的时候感觉自己很蠢,甚至陷入他人的掌控之中。祝贺你踏上影响力的探究之路!好好品味这本书,并用它来为你服务吧。
──本 麦克(Ben Mack)
《事先想好两种产品》作者

作为经营多种服务业务的业主,我十分推崇霍根博士关于影响力艺术的所有作品。借助从霍根博士的课程和书籍中学来的技巧,我多次在商业及法律谈判中取得成功。他的作品真是我的商业影响力圣经!我有一个小图书馆,用来收藏霍根博士的作品,里面书籍的数目已经较为可观,大大方便了我和下属员工的查阅和参考。现在,霍根博士的新作《场景说服的艺术》就要加入我的收藏了,这让我感到十分兴奋。事实上,我一直要求每个新来的团队成员都要读读霍根博士的作品。如果没有霍根博士,我就没法开展工作!
──米歇尔 德拉姆 马特森(Michelle Drum Matteson)
The Razorz Edge 总裁

《场景说服的艺术》以严谨的调查为依据,其“如何去做”模式会令每一个希望成功影响他人且不失道德水准的人感到由衷的满意。
──菲尔 汉密尔顿(Phil Hamilton)
汉密尔顿集团总裁

霍根和斯皮克曼收集了许多有价值的智慧之言,无一不是全世界□优秀的推销员所应具备的第二天性。《场景说服的艺术》对于每个人来说都是一本非常有用的人生指南。
──玛莎 罗杰斯(Martha Rogers)博士
Peppers & Rogers 出版集团的创始人,《顾客至上》合著者
Catalogue

致中国读者信
权威推荐
推荐序
前言
第1章 说服,从读懂他人的心理开始 1
第2 章 让人说“YES”的隐秘招术 9
第3 章 如何让别人跟着你的思维走? 21
怎样让顾客的想法不再改变? 37
第4 章 55 条隐秘技巧,让人不知不觉听你的 39
第5 章 场景说服中那些具有魔力的词汇 99
第6 章 心中有目标,说服更有效 105
第7 章 讲故事隐秘说服,让人不自觉地赞同你 121
第8 章 场景说服进阶技能——如何提问? 145
第9 章 场景说服最高境界——以情动人 159
第10 章 27 项观察结论及说服方法 165
第11 章 最后的叮嘱 179
致谢 192
译后记 193
Introduction

怎样说服他人买你的东西,心甘情愿地为你工作,或为你支持的人投上一票?答案就在本书中。《场景说服的艺术》以详细的调查为根据,综合了多个领域的研究成果,总结出了一些新的结论,旨在帮助读者更加持久而有效地说服他人,影响他人。
《场景说服的艺术》的首要目标是向读者传授影响他人的技巧和策略。这些技巧和策略具有隐秘性,能够帮助读者修炼不知不觉说服别人的功力。在生活和工作中经常运用这些技巧,对你最终获得成功将会有极大的帮助。
《场景说服的艺术》旨在告诉读者如何在特定情境下对人们的行为进行精准预测。
纵观历史,人们曾无数次地试图将人类进行分类,想要更好地理解并预见人类的行为。在高速发展的心理学、哲学、神经语言程序学(Neuro-Linguistic Programming,NLP)、消费者行为学及商业理论领域,涌现了一些致力于此的传奇人物。从柏拉图(Plato)、弗洛伊德(Freud)、荣格(Jung)、B.F. 斯金纳(B. F. Skinner)、卡尔·罗杰斯(Carl Rogers)、威廉·詹姆斯(William James)、亚伯拉罕·马斯洛(Abraham Maslow),到当代心理学、商业及广告界的名人,这些才华横溢的人试图用一些奇妙的方法解释人类共有的想法和决策方式,目的是为了说服、控制或者操纵我们。
相关的分类依据有麦氏人格类型量表(Myers Briggs TypeIndicator,MBTI)、赫曼全脑优势测量工具(Hermann BrainDominance Indicator,HBDI)、语言和行为剖析档案(Language and Behavioral Profile)。除此之外,还有数不清的性格测试,能够测出你是否适合做销售工作。对人的划分也有多种形式,如九型人格(The Personality Enneagram),还有四类标准划分法,即把人分为思考者、协调者、社交者和指挥者四种不同的类型。
还有一个广为人知的理论,那就是所有的人类行为都出自趋利避害的本能。真的有这么简单吗?我们将在后面的文章中讨论这个问题。
在语言研究领域,几乎人人都相信,一个人所使用的语言决定了他所拥有的情感体验,即人类的情绪是受语言支配的。这一结论由来已久,可以追溯到20世纪50年代,并以此为中心形成了一系列强有力的原则,指导人们如何对他人施加影响。这一结论很多时候的确适用,但在某些情况下也可能导致分析的偏差。
我们生活的世界归根结底就是影响力的世界。营销商和广告商绞尽脑汁,想要了解我们每一个人。他们每年不惜花费数亿美元来吸引我们的注意,说服我们购买他们的产品或者服务,试用他们的样品,为他们支持的人投上一票,或者是为他们效力。在美国,每年每人收到的推销和广告信息的价值就超过3200美元!
我们在本书中列出了大量影响他人的隐秘技巧。包括最初采用自我对话的方式建立影响他人所必需的自信,所有与你的“目标人物”直接沟通,并最终说服他的办法都囊括在此。我们研究所得的全部技巧都供你使用。
我们在广泛的领域对影响力进行研究(包括社会心理学、神经语言程序测验、语言研究、创造性思维、销售技巧、商业沟通技巧及人际沟通技巧等),总结出大量结论。通过阅读本书,你将拥有全新的视野,足以影响或改变你原有的沟通方式。
书中还介绍了许多理解他人的方法,以及用提问方式影响他人想法和行为的威力。
我们的目标是将每位读者的影响力水平提升到专家水准,从而使读者能够得到比自己想要的更多的东西。假设你是一名销售人员,如果能在每天的工作中积极地、持续地应用这些技巧,你就等于拥有了得心应手的工具,销售额翻番甚至翻3 倍也不在话下。这听上去似乎有点异想天开,但事实会证明这是真的。

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Jingdong book