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Jingdong book

创业基因创业者的冒险本能与自控

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Jingdong book

创业基因创业者的冒险本能与自控

Name: 创业基因 创业者的冒险本能与自控
Brand: Jingdong book
SKU: 3112002941
Price: 26.91 USD
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1982年，我辞去了一份报酬丰厚又体面的工作，去了西雅图的那家小咖啡店，那时它还有其他五家连锁店。在我眼里，星巴克并非它原来的那副样子，而是它将来会有的样子。
——霍华德·舒尔茨，星巴克创始人
（霍华德·舒尔茨买下那家小咖啡店时，咖啡消费量已持续衰退20年。）
《创业基因》为创业者破解从0到1的创业秘密，
让你看到事业未来会有的样子，
成为敢冒险又懂自控的创业家。
其实很多人拥有像史蒂夫·乔布斯、霍华德·舒尔茨、山姆·沃尔顿一样的创业本能，问题是如何发掘这一能力；
《创业基因》让每一个有创业想法和刚刚开始创业的人可以对自己的行为和能力进行评估，以科学的方法来提升自己的企业家素养。
你在写辞职信创业之前，需要看的一本书/必读的一本自我评估手册。

Content Description

创业是冒险者的游戏，只有那些不畏惧风险，可以灵活应对危机的人才能胜出。
《创业基因创业者的冒险本能与自控》作者从生理学和心理学角度分析指出，经过一段时间的训练和培养，每个普通人都可以拥有像乔布斯、霍华德·舒尔茨以及理查德·布兰森等成功创业家那样的冒险本能。同时，作者还讲解了创业者如何将这种冒险本能与自控力相结合，运用于解决寻找创业灵感、发布创意产品、提升初创企业执行力以及做好辞职前的财务规划等创业路上的关键问题。
《创业基因创业者的冒险本能与自控》是创业者提升自身心理素质的训练手册，也是每个渴望创业的人在辞职之前的一本必读书。

Author Description

莫妮卡·莫塔，毕业于宾夕法尼亚大学沃顿商学院，投资人、作家和小企业咨询专家。在过去的15年间，为数百个创业者提供过咨询建议。目前，她是投资公司第七资本（SeventhCapital）主要负责人，也为《彭博商业周刊》、《INC杂志》、福克斯新闻频道、福克斯商业频道、彭博电视、ABC新闻网以及MSNBC电视台新闻频道等众多媒体投稿。

Catalogue

导言百万富翁苏尼尔和丽塔的故事 / 001
上篇：创业者的冒险本能
第一章创业者天生的冒险特质 / 012
察觉风险和承担风险是两回事/ 015
冒险，另一个“不雅词”/ 016
先天生成还是后天养成/ 019
红灯，绿灯/ 020
第二章多巴胺与创业者的冒险冲动 / 023
让你脑洞大开的化学物质/ 026
多巴胺和创业者/ 031
保罗?奥法里：建立连锁公司的C等生/ 032
强迫型冒险家是天生的领袖/ 034
第三章成功创业者共有的人格特质 / 042
适应性保持绿灯开启/ 046
五大人格特质/ 048
第四章创业者的恐惧感从何而来 / 058
恐惧的来源/ 061
红灯背后的大脑科学/ 064
为什么红灯和绿灯不能同时出现/ 065
红灯偏向/ 066
F开头的单词/ 068
当绿灯变成红灯/ 069
第五章创业者的自信与坚毅 / 075
关掉红灯/ 080
坚毅理论/ 081
坚毅可以让红灯关闭/ 084
第六章创业者该如何培养冒险本能 / 087
奖赏导向型冒险小结/ 092
改变一生的爱好/ 102
纵然前途未卜，也要泰然自处/ 104
下篇：发挥你的创业本能，创建一家快速盈利的企业
第七章靠本能去创业 / 110
为什么本能驱动型创业者会忽略传统计划/ 114
创新者怎样创新/ 117
创造性背后的大脑科学/ 118
何时计划，何时行动/ 123
依靠本能创业/ 125
第八章如何找到创业的灵感 / 128
从你认识的自己、别人以及事物中寻找灵感/ 133
在擅长的领域寻找灵感/ 136
在你周围的环境中寻找灵感/ 137
从繁重的工作中寻找灵感/ 137
在问题中寻找灵感/ 141
从垃圾桶中寻找灵感/ 141
第九章如何为初创企业注入发展动力 / 146
重复成功背后的大脑化学反应/ 148
为什么我们从成功中比从失败中学习到的更多/ 149
极致时尚引领者一步步迈向成功/ 150
建立生产力周期/ 152
第十章如何敏捷地让产品面市 / 159
方法1：产品预销售/ 161
方法2：快捷地发布产品/ 166
为重复创业提供资金/ 171
第十一章如何利用各种资源降低创业成本 / 175
充分利用你的朋友圈/ 176
勤俭节约/ 184
第十二章在你辞职以前，做好财务规划 / 194
为初创生涯筹划好个人财务状况/ 198
从朋友或家人那里筹钱/ 203
寻找种子投资/ 205
获得贷款/ 208
第十三章当信念照进现实 / 215
当信念照进现实/ 219
信念背后的科学/ 220
成功永远不会晚/ 223

Book Abstract

《创业基因创业者的冒险本能与自控》：
这一人格特质在频谱中的另一个极端是传统主义者，喜欢事物本来存在的方式。你可能会听到一个传统主义者说：“这件事一直都是这么做的。”但你永远不会听到创业者说出这样的话。对于传统主义者来说，改变不是不可能的，但改变是具有挑战性的，因为他们的情感和信念朝着相反的方向引导他们
责任感
责任感得分高的人喜欢做计划。责任感强，再加上正确的动机可以使他们成为·个优秀的管理者。默萨博士认为对于大部分职业来说，责任感都是宝贵的财富。尽管稍微带点“A型行为”1这种健康的创业者精神，但是如果你不知道什么时候要收敛责任感，它可能会变成减分项。放下计划，遇到障碍时绕道走，这是创业路上的必修课。这也是对完美主义者提出的挑战。
通常情况下，经常处理未知状况的人需要的是一点点的随遇而安和冲动，或者是一点点略淡薄的责任感，这对他们来说是很好的制衡力。而如果一个人在上述几个方面太强，则会导致注意力不集中。对于创业者来说，这项得分处于频谱的中间值段是再好不过的。
神经质
拥有神经质个性的人经常会感到强烈的负面情绪。压力、焦虑和沮丧对他们来说是家常便饭。他们会将发生的事情都跟自己扯上关系，也不会轻易显露感情。即使在不好不坏的情况下，别人看来事情并不那么糟糕，但拥有神经质个性的人心里则会布满乌云。
……

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创业基因 创业者的冒险本能与自控

创业基因创业者的冒险本能与自控