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Jingdong book

风投大师:揭秘创业与融资

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在Skype、Youtube、脸谱网的内幕故事后,本书集众智于一身
汇聚改变世界的创业家和天使投资人的真知灼见
40位世界尖端创业家和天使投资人,回答每一个你在创业中碰到的问题

Content Description

在Skype、Youtube、脸谱网的内幕故事后,本书集众智于一身
汇聚改变世界的创业家和天使投资人的真知灼见
蒂姆·德雷珀 德丰杰创始人和执行董事
为何现在是创业的很好时机
亚当·戴尔 奥斯汀创投基金合伙人
如何避免高成本营销陷阱
鲍勃·帕维 摩根赛勒基金合伙人
创投看重商业计划书的哪些内容
斯科特·麦士威尔开放视野基金创始人
如何创建有效的数据表模型
尼克·布里斯本 德丰杰Esprit合伙人
掌控关键法律条款的谈判
凯瑟琳·巴尔 Mohr Davidow基金普通合伙人
如何与风投谈判
马克·毕文斯 Truffle资本企业家和创投家
如何管理董事会
加里·约翰逊 脸谱网企业发展总监
如何把你的公司卖给脸谱网
Author Description

安德鲁·罗曼斯,是乔治同学会天使基金的共同创立者和董事会联合主席,该公司的天使投资人致力于投资早期的高科技初创企业。他也是创始人俱乐部的创立者和一般合伙人。创始人俱乐部是一家风险资本股权转让基金和直接二级风险基金。
Comments

对创业者来讲必不可少的读物!众多一流投资人和企业家在书中分享了他们的宝贵经验,并以轻松务实的方式介绍了风险投资的全部过程。
—比奇·约翰,资产管理公司创始人


《风投大师》披露了当今风险投资领域的内幕,是企业家、创投人士以及想创业的人的必读书。读者可以从硅谷的思想家那里获得真知灼见。
——蒂姆·德雷珀,德丰杰创始人、执行董事


作者揭开了隐藏在风险投资人和企业家的很好和最差行为背后的秘密。
——安托万·帕匹尼克,Sofinnova合伙机构执行合伙人


本书提供了丰富的数据、翔实的案例、活跃在创投前线的天使投资逸闻轶事以及成功经验。
——约恩·克拉夫特,Pandora创始CEO,UberMedia前COO


本书将风险投资背后的艺术和科学完美结合在一起。
——托德·雅克-费索里,海格力斯技术成长基金,清洁技术组负责人


本书出色地讲述了激动人心的风险投资领域。

——约恩·莫尔顿,贝特资本、Alchemy合伙机构创始人
Catalogue

译者序
推荐序
前言

第一章我要创业
做风投的最佳时期
BranchOut:超级天使和风投的教科书
在A轮风投中加入有影响力的天使投资人
创业精神越来越重要
准备开始
我们要创立一家公司
何时开始创业

第二章天使投资、一般投资和超级天使
初创公司的寒武纪大爆发
超级天使:罗恩?康威
创业加速器
Techstars和其他加速器的崛起
线上融资资源
众筹:你想知道却不敢问的事
筹集天使资金的建议
组建顾问团队
可转换票据和定价
种子期公司可转换债券融资的投资前估值
不要在估值过高时募集天使投资
募集天使资金
风投眼中的史蒂夫?乔布斯
团队意味着一切
一个平衡的团队
一流的团队决定融资成功与否
明智地选择投资者
为投资前估值做好准备
说服天使前先说服律师
创业的律师费:固定价格
选择一个天使投资人时要考虑的法律因素
聪明的天使携手共赢
捐赠基金
联络的重要性和艺术性
不要让聪明的战略投资者失望

第三章风险投资是如何运作的
风投人的职衔
胜利者的战利品
股票市场和风险资本
风险投资者的钱来自何处
风险投资者因何傲慢
老派风投家:比奇?约翰森和早期硅谷投资
五力分析模型:动机不均等
风险投资公司
家族理财办公室
风险投资和私募股权的区别
关于风险投资和私募股权区别的个人观点
关于创投贷款
记住这可不是你老妈给你的风险借款
如何选择风险借款的提供者
第一次就选对合作伙伴
你应该向风险借款合作伙伴提出的问题
揭秘风险贷款术语和条款
创投贷款是有吸引力的资产
母基金
不只是普通合伙人和最终投资者的桥梁

第四章项目展示
商业计划书
执行摘要
投资者演示幻灯片
财务模型
最佳数据表财务模型的特点
投资者管理计划
演示样板和视频短片
路演
五位风投人对项目展示的看法

第五章募集创投资金的实用观点和建议
引起你最希望的风投家的关注
企业家如何谈判关键条款
如何与风投家谈判
不要说你在和其他风投接触
商业机密:保密协议或者秘密并不管用
过桥融资
在一轮接一轮的募资中生存下来
充分利用实习人员
客户融资
双轨前进
创投互戕

第六章公司管理:谁是真正的老板
想要董事席位的创投
成立董事会
设立良好董事会的流程
第七章公司的建设与增值
销售和产品的对比
Skype:你在Kazaa上加的按钮在哪
脸谱网:产品平衡、终端用户体验和广告效应
My Space:挖掘你的联系人
YouTube:如何将你的网站拓展到域名外
市场的神话
勒索型商业模式
一鸣惊人
见好就收
以真正的创新推动公司发展
选个好名字

第八章何时退出
并购是企业家最可能获得收益的途径
何时通过并购卖出公司
三种企业买家
Instagram如何确保10亿美元的估价
3亿美元收购Adify的建议
清算优先权和管理层激励机制在公司出售时的作用
在你的财团中找到真正支持你的风投
有风投背景的私有医疗器械公司的交易利润颇丰
人才收购的早期退出:风投和创始人的对比
对人才收购的几个看法
从事实中寻找真理:风投退出时的一些数据
基金的物理效应:小基金的内部回报率更高

第九章需要多少律师
风险投资协议的主要条款
现在正是解决法律纠纷的关键时刻
稀里糊涂的授权
授权人失去局面掌控权
要登上顶峰有时需先走下坡路
幸运比优秀更重要

第十章二级市场变现
早期天使和风投如何拿回资金
卖或不卖:创业企业的二级市场
直接二级市场:在公开认购前出售股份变现
创始人首选:创始人早期流动资产的最佳结构
直接二级基金
适时收手
创始人俱乐部股权转让基金模型
后记
致谢
受访者名录
Introduction

我们要么找到一条路,要么自己开出一条路。
汉尼拔,公元前217年
募集风险投资基金,或邀请风投机构投资你的公司,感觉就像和仙人掌做爱。如果你想体验veni,vidi,vici(我来,我见,我征服)和尽可能缩短时间成功实现退出的话,引入创投机构应该可以抵消一些副作用和法律条款带来的痛苦。如果你正在寻找一份完美的投资意向书,你可能需要准备一件太空服,飞到另一个星系去寻找。这本书的使命不是要削弱挑战,而是要帮助创投生态圈里所有参与者能够通过这条捷径做得更成功。你也可以从硅谷学到一些新观念,这些新思想正在改变整个风投界,使其变得更好。
这本书对于以下人士是有助益的:
企业家
天使投资人
风险投资人
对于风险投资类资产感兴趣的投资者
风投界服务提供者
你会在这本书中找到以下主题、观点、趋势,以及对你有帮助的法律方面内容:
募集天使和风险投资基金
打造企业的价值
通过收购兼并出售企业
了解创始人和投资者实现早期流动性的快速演进的二级市场
激发设立初创企业的想法
这本书不要求每个读者从头读到尾。直接翻到你感兴趣的那个主题吧,也可以在章节间跳跃选读。风险投资人可以看到其他创投人或者他们认识的CEO的想法,深入研读复杂案例,平衡创始人和风险投资人之间的紧张关系,看到众筹、风险借贷、风险借贷条款、二级市场或者收购兼并等内容。
我写作这本书的初始动机是因为别人的邀约。我经常发现自己跟别人讲述某位企业家在干什么事情时,我的听众会说,“我真希望之前关闭天使或风投基金或者出售公司时就能听到你说的这件事。”当越来越多的相关经历开始不断重复的时候,我就开始做记录。后来我主动去寻找特别成功的案例,并采访那些做出这些案例的个人。他们都是我的老师,感谢他们的慷慨分享。
我在乔治敦大学MBA班上过的最好的课程是联席教授乔纳森·席尔瓦(JonathanSilver)的课。当时乔纳森还是创投机构核心资本(CoreCapital)的创始人和普通合伙人。他也创建过老虎基金,这是当时规模最大的对冲基金。从一位活跃的实践者身上学习商业,是非常让人兴奋的事。在这本书中,我引入自己的企业家、风险投资人和交易律师的人脉网络,让这些实践家来给大家上课。
当然,我也提出了自己的看法,但只是作为评注,附于那些投资过苹果公司、英特尔、微软的风险投资家的故事和建议中,和那些现在领导企业且未来必将改变世界的CEO的评论混在一起。本书所含的数据和事实,能够帮助你看到故事完整的一幕,也将帮你预测下一幕新的剧情。


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Jingdong book