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Jingdong book

产品交互设计基础

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Jingdong book

产品交互设计基础

Name: 产品交互设计基础
Brand: Jingdong book
SKU: 3108007661
Price: 47.58 USD
Availability: OutOfStock

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Editer Recommend

1. 本书内容安排科学合理、循序渐进，每章围绕一个主题，以交互设计的基本流程为主线有机地串联起来。既通过案例详细解读了交互设计相关的理论。

2. 书中内容紧贴交互设计发展的脉动，内容新颖，通过操作示例给出了交互设计的方法和步骤，与工业设计、认知心理学、人机交互、信息架构等学科有很好的交叉融合。

3. 本书内容丰富，具有很强的专业性和实用性。特别适合读者自学和各类高等院校作为交互设计、用户研究、设计调研相关课程的教材和参考书。同时也适合交互设计师、用户研究员、视觉设计师和前端工程师等相关人员参考之用。

4. 与姊妹书《产品交互设计实践》相辅相成，相互呼应，配合使用效果更佳。

Content Description

全书共分6章，以交互设计的基本流程为主线将每章各自的主题有机地串联起来，主要内容包括交互设计概述、交互设计原理、用户体验与心流理论、设计调研、用户分析、人物角色与场景剧本等。本书内容丰富，具有很强的专业性和实用性，既适合作为高等学校产品交互设计等课程的教材，也适合交互设计师、用户研究人员、视觉设计师和前端工程师等从业人员学习和参考。

为了使读者全面了解交互设计的方法和步骤，与本书配套的《产品交互设计实践》（ISBN）一书中详细讲述了本书涉及的原型设计、可用性测试等相关实践部分的内容。

Author Description

蒋晓，江苏无锡人，江南大学设计学院工业设计系副教授，硕士生导师。主要研究方向：交互设计、情感化与体验设计、计算机辅助工业设计、产品创新设计方法、可用性与用户体验等。曾参与完成国家“九五”重点科技攻关项目，出版**级“十一五”规划教材一部。近年来，出版图书十四种，公开发表论文七十余篇，授权外观专利二百余项、发明和实用新型专利十余项，指导学生参加各类设计大赛获奖四十余项。

Catalogue

▉第1章交互设计概述1

1.1交互设计的历史与现状3

1.2交互设计与其他学科的关系7

1.2.1交互设计与工业设计的关系8

1.2.2交互设计与人机交互的关系10

1.2.3交互设计与认知心理学的关系11

1.2.4交互设计与服务设计的关系13

1.3相关术语14

1.3.1用户体验14

1.3.2用户界面14

1.3.3图形用户界面15

1.4本章小结15

本章参考文献16

▉第2章交互设计原理17

2.1交互系统的组成要素19

2.1.1人19

2.1.2行为20

2.1.3场景21

2.1.4技术22

2.2交互设计的目标26

2.2.1可用性目标27

2.2.2用户体验目标29

2.3交互设计的流程与方法33

2.3.1交互设计的流程33

2.3.2交互设计的方法35

2.4实体产品和互联网产品中的交互设计39

2.4.1实体产品中的交互设计39

2.4.2互联网产品中的交互设计42

2.5本章小结47

本章参考文献47

▉第3章用户体验与心流理论49

3.1用户体验的概述51

3.1.1体验生活51

3.1.2用户体验的内涵和作用51

3.1.3用户体验设计53

3.1.4用户体验的分类和设计目标55

3.2用户体验的要素56

3.2.1用户体验的五大要素56

3.2.2五大要素的定义和关系58

3.2.3用户体验的其他因素60

3.3心流理论概述61

3.3.1理解忘我的巅峰体验61

3.3.2心流理论的缘由和定义62

3.3.3心流理论模型的发展63

3.3.4产生心流体验状态的特征66

3.4用户体验与心流理论67

3.4.1心流与用户体验67

3.4.2网络心流产生的事前阶段69

3.4.3网络心流产生的经验阶段74

3.4.4网络心流产生的效果阶段75

3.4.5网络心流产生的效果模型76

3.5本章小结78

本章参考文献78

▉第4章设计调研79

4.1基于UCD的设计研究方法概述81

4.2问卷法83

4.2.1确定目标人群84

4.2.2问卷设计85

4.2.3预调研90

4.2.4问卷发放与回收91

4.2.5数据统计分析93

4.3观察法93

4.3.1直接观察法94

4.3.2间接观察法97

4.3.3实验室观察法100

4.3.4用户观察法103

4.4访谈法105

4.5焦点小组108

4.5.1焦点小组概述108

4.5.2焦点小组实施步骤109

4.6卡片分类法111

4.6.1卡片分类法概述111

4.6.2确定需求111

4.6.3选择方法112

4.6.4确定内容113

4.6.5确定人员114

4.6.6卡片制作与管理115

4.6.7执行卡片分类117

4.6.8结果分析118

4.7本章小结120

本章参考文献120

▉第5章用户分析121

5.1用户需求123

5.1.1用户需求概述123

5.1.2用户需求分类125

5.1.3用户需求分析129

5.1.4用户需求评估131

5.1.5确定目标138

5.1.6用户潜在需求挖掘141

5.2用户认知分析145

5.2.1用户认知分析概述145

5.2.2感知147

5.2.3注意150

5.2.4记忆152

5.3使用情境分析153

5.3.1产品使用情境概述153

5.3.2情境影响因素分析154

5.3.3用户姿态155

5.3.4网络156

5.3.5环境光与噪声159

5.4本章小结160

本章参考文献160

▉第6章人物角色与场景剧本163

6.1人物角色的设定165

6.1.1人物角色概述165

6.1.2人物角色工具的使用优势167

6.2人物角色构建方法168

6.2.1整理数据168

6.2.2拼合人物角色特征表170

6.2.3细化人物角色171

6.2.4验证人物角色176

6.3场景剧本178

6.3.1场景剧本法的来源178

6.3.2场景剧本法定义178

6.3.3场景的作用178

6.3.4场景的搭建方法180

6.4本章小结183

本章参考文献184

▉附录A推荐书目185

A.1交互设计类推荐书籍187

A.2用户体验类推荐书籍188

A.3心理学类推荐书籍189

A.4设计调研类推荐书籍189

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