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Jingdong book

展示设计手绘实例教程

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Jingdong book

展示设计手绘实例教程

Name: 展示设计手绘实例教程
Brand: Jingdong book
SKU: 3108003541
Price: 49.18 USD
Availability: OutOfStock

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全面的知识讲解：本书内容全面，案例丰富多彩，知识涵盖面广，透视关系、画面构图、色彩知识、展示陈设单体等都有讲解，案例表现从展示设计单体元素和局部设计手绘表现过渡到展览馆、展会、博物馆大空间的手绘表现。
丰富的案例实战教学：本书打破常规同类书籍中的内容形式，更加注重实例的练习，不仅包括实战展台、展柜、展架、展示品、展示人物、花艺等单体元素的表现，而且包括实战专题展示、商业空间展示、文化空间展示等效果图的综合表现，采用手把手教学的方式来讲解马克笔手绘。
多样的技法表现：本书建筑手绘表现技法全面，既有用针管笔黑白表现展示设计透视实战线稿练习，也有用马克笔绘制展示设计手绘效果图。
直观的教学视频：本书附赠教学视频，其内容与图书相辅相成，读者可以把图书和视频结合，提高学习效率。
超值的学习套餐：本书版式精美，既有图书学习教程，又有教学视频，是展示设计马克笔手绘的优先选择。

Content Description

本书以展示设计表现为核心，结合展示设计空间构成元素、展示空间局部、展示空间整体效果图手绘步骤解析，全面诠释了展示设计手绘的表现技巧。
本书共分9章，第1章为展示设计手绘概述；第2章主要讲解展示设计手绘工具及材料；第3章主要讲解手绘基础线条；第4章主要讲解展示设计手绘透视及构图原理；第5章主要讲解手绘色彩知识与上色技巧；第6章主要讲解展示空间设计元素的手绘表现；第7章主要讲解展示空间局部手绘；第8章主要讲解展示设计大空间的手绘综合表现；第9章为作品赏析。
本书实例丰富全面，步骤讲解详细，对手绘重点和难点进行了细节分析，具有很强的针对性和实用性。随书赠送精心录制的手绘教学视频，以提高读者的学习效率。本书既可以作为相关专业的手绘表现教材，也可以作为广大手绘爱好者、相关从业人员的自学教程。

Author Description

设计手绘教育中心的作者团队擅长马克笔手绘，绘画风格多样，情感表达细腻，注重细节的展示，力图通过手绘将设计者的想法完美地展示出来，让作品更具表现力和吸引力。其编著的图书讲解细致，图书质量较高。

Catalogue

第1章展示设计手绘概述
1．1展示设计的概念 /010
1．2展示手绘的必备素养 /010
1．3展示设计手绘表现的意义 /011
第2章手绘工具及材料
2．1．1黑白表现类 /14
2．1．2彩色表现类 /15
2．2纸张类型 /019
2．3其他辅助工具 /020
2．4手绘姿势 /021
2．1笔类工具 /014
2．4．1握笔姿势 /21
2．4．2坐姿 /22
第3章手绘基础线条
3．1线条的种类 /024
3．1．1直线 /024
3．1．2曲线 /028
3．1．3抖线 /029
3．2线条的综合练习 /029
3．3练习线条时常出现的问题 /032
第4章透视及构图原理
4．1透视的基本原理 /034
4．2透视的基本类型 /035
4．2．1一点透视 /035
4．2．2两点透视 /035
4．2．3三点透视 /036
4．3透视的练习 /037
4．3．1一点透视练习 /037
4．3．2两点透视练习 /041
4．3．3三点透视练习 /044
4．4构图原则 /046
4．4．1均衡与对称 /046
4．4．2对比 /047
4．4．3视点 /048
4．5构图形式 /048
4．6构图时常出现的问题 /049
第5章手绘色彩知识与上色技巧
5．1色彩概述 /052
5．2色彩的类型 /053
5．2．1固有色 /053
5．2．2光源色 /053
5．2．3环境色 /054
5．3色彩的特性 /054
5．3．1冷色系 /055
5．3．2暖色系 /055
5．4马克笔上色技巧 /055
5．4．1马克笔的笔触 /056
5．4．2马克笔笔触的渐变与过渡 /057
5．4．3马克笔上色注意事项 /058
5．5彩铅上色技巧 /058
5．5．1彩铅的笔触 /058
5．5．2彩铅颜色的渐变与过渡 /059
5．5．3彩铅上色注意事项 /060
第6章展示空间设计元素表现
6．1展柜 /062
6．1．1金属展柜 /062
6．1．2木质展柜 /064
6．1．3轻型玻璃展柜 /065
6．2展台 /067
6．2．1道边型展台 /067
6．2．2墙角型展台 /070
6．2．3环岛型展台 /071
6．3展架 /074
6．3．1落地式展示架 /074
6．3．2挂式展示架 /077
6．3．3旋转展示架 /078
6．3．4异型展示架 /080
6．4展板 /081
6．4．1纸质展板 /081
6．4．2新材料展板 /084
6．5展示品 /086
6．5．1陶瓷 /086
6．5．2珠宝首饰 /088
6．5．3家具 /090
6．5．4工艺品 /092
6．5．5艺术品 /094
6．5．6布艺 /097
6．6照明 /99
6．6．1吊灯 /099
6．6．2壁灯 /100
6．6．3落地灯 /102
6．6．4装饰台灯 /103
6．7盆栽植物 /106
6．7．1风信子 /106
6．7．2苏铁 /108
6．7．3海棠 /110
6．7．4兰花 /112
6．7．5天堂鸟 /114
6．7．6马蹄莲 /116
6．7．7龟背竹 /117
6．7．8蝴蝶兰 /119
6．8人物 /121
6．8．1单体人物 /121
6．8．2组合人物 /133
第7章展示空间局部手绘
7．1橱窗 /136
7．1．1服装店橱窗 /136
7．1．2钟表店橱窗 /140
7．1．3蛋糕店橱窗 /144
7．2博物馆 /149
7．2．1艺术博物馆 /149
7．2．2科学博物馆 /153
7．3商场 /157
7．3．1商场展示局部 /157
7．3．2商场车展局部 /161
7．4超市 /166
7．4．1水果超市 /166
7．4．2百货超市 /173
7．5专卖店 /178
7．5．1电器专卖店 /178
7．5．2服装专卖店 /181
7．6展览馆 /184
7．6．1科技展览馆 /185
7．6．2生态农业展览 /189
7．7世博会 /195
第8章展示设计大空间手绘表现
8．1专题展会空间 /200
8．1．1花艺展示 /200
8．1．2大型车展 /207
8．1．3茶艺展示 /212
8．1．4珠宝展示 /219
8．1．5数码展示 /224
8．1．6画展 /230
8．2商业展示空间 /236
8．2．1购物中心 /236
8．2．2超级市场 /242
8．2．3橱窗设计 /249
8．3文化展览空间 /256
8．3．1艺术博物馆 /256
8．3．2科技展览馆 /262
第9章作品赏析
范例一/270
范例二/271
范例三/272
范例四/273
范例五/274
范例六/275
范例七/276
范例八/277
范例九/278
范例十/279

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Jingdong book

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