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Jingdong book

应邀而来：奢侈品折扣电商吉尔特的创业传奇

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Jingdong book

应邀而来：奢侈品折扣电商吉尔特的创业传奇

Name: 应邀而来：奢侈品折扣电商吉尔特的创业传奇
Brand: Jingdong book
SKU: 3102000761
Price: 44.02 USD
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2007年，同获哈佛MBA学位的一对好朋友亚丽克西斯·梅班克和亚历山德拉·维尔吉斯·威尔森针对13000名美国年轻高端品牌消费者开办了专属会员网站，这些会员大多是从他们个人网站邀请来的。《应邀而来：奢侈品折扣电商吉尔特的创业传奇》这本书是吉尔特集团的缔造者披露网上著名的金融尖端科技与前沿时尚为一体电子商务网站是如何建成的，这种组合使得时尚行业彻底实现了现代化并根本改变了人们的购物方式。短短三年间，吉尔特集团催生出了数十个效仿者并成长为拥有500名员工市值7.5亿美元的大公司。

Content Description

《应邀而来:奢侈品折扣电商吉尔特的创业传奇》是作者精心为广大读者朋友们编写而成的此书。《应邀而来:奢侈品折扣电商吉尔特的创业传奇》的目的；宣传创业典型，弘扬创业精神，推进创业实践，乃是编者的深刻用意。《应邀而来:奢侈品折扣电商吉尔特的创业传奇》介绍主人公走过坎坷的创业路，历经磨难，通过不懈奋斗而成就事业；他依靠管理创新、技术创新和服务创新，打造出自己的特色品牌，从而站稳脚跟并不断做强做大。
2007年，同获哈佛MBA学位的一对好朋友亚力克西斯·梅班克（Alexis Maybank）和亚历山大德拉·威尔基斯-威尔森（Alexandra Wilkis-Wilson）针对13000名美国年轻高端品牌消费者开办了专属会员网站，这些会员大多是从他们个人网站邀请来的。《应邀而来》是吉尔特集团的缔造者披露网上著名的金融尖端科技与前沿时尚为一体电子商务网站是如何建成的，这种组合使得时尚行业彻底实现了现代化并根本改变了人们的购物方式。短短三年间，吉尔特集团催生出了数十个效仿者并成长为拥有500名员工市值7.5亿美元的大公司。

Author Description

亚力克西斯·梅班克（Alexis Maybank）和亚历山大德拉·威尔基斯-威尔森（Alexandra Wilkis-Wilson），是吉尔特集团的创始人也是吉尔特的公众形象。
亚力克西斯·梅班克（Alexis Maybank）的事业始于硅谷，身为eBbay最早的四十名员工之一，她在硅谷创办了eBbay加拿大公司和eBbay汽车业务。
亚历山大德拉·威尔基斯-威尔森（Alexandra Wilkis-Wilson）之前在美林证券投行工作，为宝格丽和路易斯·威登服务。
亚丽克西斯·梅班克和亚历山德拉·维尔吉斯·威尔森均毕业于哈佛大学，在吉尔特集团成立以前，她们分别任职于不同的领域。亚丽克西斯成功创立易趣（加拿大）和易趣汽车，在公司筹备和互联网领域经验丰富；亚历山德拉拥有金融和时尚双重从业经历，先后任职于美林证券、路易·威登和宝格丽等。2007年在她们双双取得哈佛商学院的MBA学位后，两人与凯文·瑞恩、迈克·布里泽克和庞·恩古扬联合创立了吉尔特集团，现在她们与自己的家人居住在纽约曼哈顿区。

Catalogue

序言
引言
第1章完美组合
第2章理念诞生记
第3章从X佳闺蜜到完美拍档
第4章让创意变为现实
第5章社交开路，力促11月首发
第6章电子商务“吉”变革
第7章如何赢得X合适的风险资市家
第8章从大学时尚达人到都市时尚女性，吉尔特的准会员，你在哪儿
第9章地面赛局
第10章开放式的办公环境、惬意的面试场景及高效创业团队的诞生
第11章三次面对，三种历练
第12章伴随企业成长、角色变迁，塑造各具特色的领导风格
第13章高速发展、疲态显现、一场欢乐的日本记者招待会
第14章成长、伙伴及时尚电子商务的末来
致谢

Book Abstract

谈话间，思维电光火石般进发，我们开始考虑名品速递应该首先锁定怎样的名品（是亚丽克西斯痴迷的杜嘉班纳，还是亚历山德拉钟爱的华伦天奴或是亚历山大？麦昆），怎样市场化定位，以及如何打入至今还对互联网发憷的高端时尚业。
对亚历山德拉来说，与好友的一席谈话无疑令她如沐春风。两人谈论的创意想法也正是她在宝格丽工作所缺失的，而这些想法极可能由于她的直接参与才能得以实现。她早已不记得上一次与人一起讨论真正富有创意的想法或是萌生出全新处事方法是在何时。由于宝格丽的总部驻扎在罗马，直到与亚丽克西斯谈话的当天，宝格丽所有重大决策都是由“罗马”方面发号施令。
亚历山德拉深知自己要经历反复讨论、严密规划之后，才能鼓足信心冒险投身于名品速递这家创业公司。当天下午告别好友回到工作岗位的她，内心进行激烈地斗争。她突然觉得富丽堂皇的宝格丽门店更像是囚禁自己的地牢。
那个夏天，我们俩越来越兴奋，彼此越来越确信――只要我们两人联手，定让名品速递取得令人称奇的成果。一方面，我们自信名品速递的买家们一定乐此不疲。然而另一方面，我们却无法断言高端品牌对名品速递这一新兴网购平台的热情度到底有几何。可以说，此次创业理念既充满风险又振奋人心，既势不可挡又有点儿叫人提心吊胆。
尽管亚历山德拉仍在考虑是否抓住这个转行机会，但她已悄然开始制作一系列电子
……

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