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Jingdong book

互联网时代营销圣经：社会化媒体营销全流程策划指南（第3版）

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Jingdong book

互联网时代营销圣经：社会化媒体营销全流程策划指南（第3版）

Name: 互联网时代营销圣经：社会化媒体营销全流程策划指南（第3版）
Brand: Jingdong book
SKU: 3102018201
Price: 44.75 USD
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朗恩·萨福科对Twitter创始人比兹·斯通，WordPress创始人马特·穆伦维格，YouTube、Facebook、MySpace、谷歌、微软、雅虎等公司的高层管理者，威立国际出版公司董事长彼得·威立，互联网之父温顿·瑟夫等近50位网络及营销精英进行了采访并呈现了他们的专家观点。
包含了思科、丰田、苹果、迪士尼、欧莱雅、富国银行、喜达屋酒店等各个行业数十家企业将营销和科技相融合的成功案例。
提供了12大类社会化媒体平台， SEO优化、RSS、SNS、论坛、网游营销、网络推广、微博、播客、博客尽在本书。
解读了大企业和中小企业使用这些平台的方法和工具，并提供了营销渠道的整合策略。
本书英文原版第1版上市4天便在全美销售一空，图书销量一直位居美国畅销书排行榜前10名，在亚马逊网站，曾是“商业类”和“营销类”头号畅销书。

Content Description

移动互联网时代已经来临，众多新鲜事物应运而生，企业应如何进行融合营销？如何运用互联网思维提升公司价值？如何恰当地选择营销工具……解决好以上问题，可以有效增加企业收益、提高盈利能力并增强其市场竞争力。
《互联网时代营销圣经：社会化媒体营销全流程策划指南（第3版）》围绕社交网络、照片共享、音频、视频、网络直播、微博、虚拟世界、搜索引擎、人际媒体等12类社会化媒体平台，为读者介绍了使用这些平台的方法和工具，并提供了营销渠道的融合策略。本书包含了谷歌、雅虎等众多企业将营销和科技相融合的成功案例，呈现了近50位专家的观点，并从国际化的视角讲述了中国、英国、加拿大、墨西哥、瑞士等国家各具特色的融合营销之道。
《互联网时代营销圣经：社会化媒体营销全流程策划指南（第3版）》适合企业中高层管理人员、创业者、营销顾问、市场营销人员、高等院校相关专业的师生阅读、参考。

Author Description

朗恩·萨福科是一名营销顾问，在营销、销售、战略合作和电子商务领域有超过25年的从业经验。他先后创办了14家成功的公司，拥有3项互联网3D广告美国专利。他的18项发明被陈列在史密森尼博物馆。他围绕如何利用社会化媒体、互联网思维和各类营销手段为公司提供专业的指导，帮助企业提高盈利能力。

Comments

互联网营销话题持续升温，本书提供了及时、有益的商业建议。
——温顿·瑟夫（Vint Cerf），互联网之父

朗恩·萨福科在本书中回答了以下几个关键问题：为什么企业要进行互联网营销？如何进行互联网营销？如何获得大收益？同时，本书也为企业指明了发展方向。
——杰夫·哈根（Jeff Hagen），通用磨坊食品公司客户服务部主管

朗恩·萨福科是社会化媒体专家，也是一位伟大的沟通天才。在本书中，他以轻松、有效的方式把你引入了专业领域。
——汤姆·阿舍尔（Tom Asher），李维斯北美消费者关系部主管

互联网营销和客户服务正在迅速融合。对于那些渴望在这一瞬息万变的领域保持领先的专业人士来说，本书是一本必读书，它既涵盖了社会化媒体基础知识，也包含了长期的社会化媒体营销策略。
——斯科特·罗斯（Scott Ross），NCO集团销售与市场部高级副总裁

有效利用社会化媒体的力量是各类企业的头等大事。本书信息丰富、设计巧妙，为企业正确使用社会化媒体描绘了一幅易于遵循的路线图。
——托德·西蒙（Todd Simon），奥马哈牛排公司高级副总裁

Catalogue

第一篇成功营销，从选对方式开始
第1章什么是社会化媒体……………………………………………………………2
为什么使用社会化媒体……………………………………………………………3
口碑效应……………………………………………………………………………4
客户至上……………………………………………………………………………6
12类社会化媒体…………………………………………………………………6
成功案例…………………………………………………………………………10
专家观点…………………………………………………………………………12
第2章社交网络……………………………………………………………………15
社交网络的历史…………………………………………………………………16
什么是生命周期、大众智慧、邓巴数字………………………………………17
社交网络实例———Facebook……………………………………………………18
社交网络实例———Twitter………………………………………………………24
社交网络实例———基于位置的社会化媒体……………………………………28
成功案例…………………………………………………………………………32
国际视角———中国………………………………………………………………33
专家观点…………………………………………………………………………34
互联网营销宝典…………………………………………………………………37
第3章电子邮件营销………………………………………………………………38
第一封电子邮件…………………………………………………………………38
建立并维持可信网络……………………………………………………………39
电子邮件营销的三大准则———夺人眼球、细分、时间定向…………………45
成功案例…………………………………………………………………………49
专家观点…………………………………………………………………………51
互联网营销宝典…………………………………………………………………52
第4章网页营销……………………………………………………………………54
网页的诞生………………………………………………………………………55
你真的了解销售漏斗吗…………………………………………………………56
网页营销制胜的技巧和方法……………………………………………………63
成功案例…………………………………………………………………………67
专家观点…………………………………………………………………………68
互联网营销宝典…………………………………………………………………71
第5章网络论坛……………………………………………………………………73
博客的前身———论坛……………………………………………………………73
什么是论坛………………………………………………………………………74
成功案例…………………………………………………………………………81
专家观点…………………………………………………………………………82
国际视角———英国………………………………………………………………84
互联网营销宝典…………………………………………………………………85
第6章博客…………………………………………………………………………86
博客的由来………………………………………………………………………86
博客不仅仅是用来消遣的………………………………………………………88
成功案例…………………………………………………………………………90
专家观点…………………………………………………………………………91
国际视角———爱尔兰……………………………………………………………92
互联网营销宝典…………………………………………………………………93
第7章维基…………………………………………………………………………98
强大的网络数据库………………………………………………………………98
维基的智慧………………………………………………………………………99
成功案例…………………………………………………………………………104
专家观点…………………………………………………………………………105
国际视角———法国………………………………………………………………107
互联网营销宝典…………………………………………………………………107
第8章照片共享……………………………………………………………………108
照片共享的兴起…………………………………………………………………108
照片共享四部曲…………………………………………………………………109
照片共享网站的吸引力法则……………………………………………………110
成功案例…………………………………………………………………………112
专家观点…………………………………………………………………………113
国际视角———加拿大……………………………………………………………115
互联网营销宝典…………………………………………………………………116
第9章播客…………………………………………………………………………118
音频文件的发展历程……………………………………………………………118
播客的构成和价值………………………………………………………………120
如何利用播客吸引忠实的关注者………………………………………………121
成功案例…………………………………………………………………………126
专家观点…………………………………………………………………………127
国际视角———墨西哥……………………………………………………………129
互联网营销宝典…………………………………………………………………129
第10章音频共享…………………………………………………………………131
音频共享的两大工具———iTunes和Podbean…………………………………131
成功案例…………………………………………………………………………137
专家观点…………………………………………………………………………138
国际视角———塞浦路斯…………………………………………………………139
互联网营销宝典…………………………………………………………………140
第11章视频博客…………………………………………………………………142
从QuickTime、Windows媒体播放器到YouTube……………………………143
如何制作点击率高的视频博客…………………………………………………146
专家观点…………………………………………………………………………147
国际视角———瑞士………………………………………………………………150
互联网营销宝典…………………………………………………………………151
第12章视频共享…………………………………………………………………153
通过视频共享打造极致体验……………………………………………………154
成功案例…………………………………………………………………………156
专家观点…………………………………………………………………………157
互联网营销宝典…………………………………………………………………159
第13章微博………………………………………………………………………160
处不在的微博…………………………………………………………………161
微博世界的两面性………………………………………………………………163
成功案例…………………………………………………………………………169
专家观点…………………………………………………………………………170
互联网营销宝典…………………………………………………………………171
第14章网络直播…………………………………………………………………173
网络直播的由来…………………………………………………………………173
网络直播的种类及应用…………………………………………………………176
成功案例…………………………………………………………………………179
专家观点…………………………………………………………………………180
国际视角———新西兰……………………………………………………………182
互联网营销宝典…………………………………………………………………184
第15章虚拟的世界，真实的影响………………………………………………185
虚拟世界的起源…………………………………………………………………185
解读“第二人生”……………………………………………………………189
成功案例…………………………………………………………………………194
专家观点…………………………………………………………………………196
国际视角———塞浦路斯…………………………………………………………197
互联网营销宝典…

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