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Jingdong book

产品经理的20堂必修课

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Jingdong book

产品经理的20堂必修课

Name: 产品经理的20堂必修课
Brand: Jingdong book
SKU: 3118064551
Price: 45.94 USD
Availability: OutOfStock

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Editer Recommend

*腾讯产品战略总监&高级产品经理苗得雨和腾讯SNG社交平台部高级产品经理宁成功倾力推荐！
*八年行业经验的知名产品经理精心编写！
*针对产品经理日常实际工作的实用指南！
*结构完整，涉及产品经理的方方面面！
*理论结合实例，易于理解，举一反三！

Content Description

《产品经理的20堂必修课》以作者八年的产品经理工作实践为基础，通过系统的理论结合丰富的实例的方法，全面地总结了作为一名互联网产品经理所应掌握的知识。
《产品经理的20堂必修课》分为三大部分。讲产品：深入剖析互联网产品成功的要素，分别从需求导向、简单原则、产品运营、战略布局等维度，分析如何让产品在残酷的互联网竞争中脱颖而出。讲方法：着重分析良好的产品团队运作的工作方法和程序，详细介绍产品经理应该如何分析用户需求，如何通过制作流程图、制作产品原型、撰写BRD、撰写PRD等方法，将抽象的产品需求具体化，以及如何做好项目管理，推动产品需求的快速实施。讲技能：总结了产品经理开展日常工作的一些实用经验和技巧，包括如何用结构化发散思维解决问题，如何提升产品创新的效率，如何和团队成员高效沟通，如何正确地进行数据分析。

Author Description

徐建极，8年产品经理经验，
曾早盛大网络（盛大在线、杭州边锋）、大众点评网、阿里巴巴（B2B中国站）、杭州智选网络担任产品经理，并专注于产品的相关工作。

Comments

毕业十年可以著书，不容易！愿意分享实战经验，更不容易！互联网产品经理上通技术架构，下达商业应用，相信本书对于业内读者的可借鉴性很强！
——嘉御基金董事长、阿里巴巴前CEO 卫哲

在互联网领域，相当多的创业家出身于产品经理，或者在创业过程中变成了产品经理，这是因为在更开放的互联网时代，洞察用户需求和围绕用户的产品不断创新变成了适应市场的关键点，找到用户需求并实现它，将给你带来足够兴奋的满足感，和促进市场的更成熟化。
——阿米巴资本创始合伙人、阿里巴巴前产品经理李治国

从专业概念，到实践方法，到深化技巧，本书的科学性和务实性在林林总总的产品经理指导书籍中十分突出，非常值得一读！
——边锋网络产品总监李明然

作者将自己在多家互联网公司从事产品经理工作的实战经验集结成这本书，从技巧到工具，都非常实用，本书不仅适合从事产品经理工作的专业人士，也值得营销人及所有对互联网产品感兴趣的同行拜读！
——大众点评网首席流量官卢鑫

这是我所读过的非常实用的产品经理相关的书籍，系统的书本结构辅以图文并茂的表述，务实的理论结合经典的案例，将繁杂的产品工作剖析得通透、有序。即使不是从事产品工作，书中所传达的作者的思维方式和工作方法，也将让你获益良多。
——淘淘搜运营总监张金金

Catalogue

第1章从用户需求出发
1.1 以满足用户需求为目的
1.2 核心需求决定了市场最大效果
1.3 让核心功能满足人们的基本需求

第2章围绕用户需求打造产品竞争力
2.1 不同层次的用户需求
2.2 围绕用户需求创造产品价值

第3章为什么我们的产品总是失败
3.1 我们往往做不到"需求导向"
3.2 难以捉摸的用户需求

第4章简单，让产品更加锋利
4.1 简单原则为什么重要
4.2 如何将产品做得更简单

第5章用运营构筑产品竞争壁垒
5.1 围绕内容的运营
5.2 围绕用户的运营
5.3 产品运营的重要性

第6章互联网产品战略
6.1 上兵伐谋——互联网战争中的谋略
6.2 求之于势——兼顾全局与发展
6.3 霸道进攻——抢占互联网渠道
6.4 王道防守——打造非凡产品功能与内容

第7章互联网产品团队
7.1 产品团队的关键角色及其主要职责
7.2 不同的产品团队组织结构
7.3 有生命力的产品团队

第8章产品经理的工作职责
8.1 产品策略制定
8.2 用户需求分析
8.3 产品功能规划
8.4 产品功能开发
8.5 其他可能职责

第9章用户需求分析
9.1 获取用户反馈
9.2 将用户反馈解析为用户需求
9.3 过滤无价值的用户需求

第10章产品需求管理
10.1 将用户需求转化为产品需求
10.2 记录产品需求的属性和信息
10.3 确定产品需求优先级
10.4 跟踪产品需求进展

第11章流程图制作
11.1 制作流程图的目的
11.2 流程图的基本要求

第12章产品原型制作
12.1 产品原型的重要性
12.2 如何制作产品原型

第13章商业需求文档(BRD)撰写
13.1 BRD的主要作用
13.2 BRD的面向对象
13.3 BRD的主要内容

第14章产品需求文档(PRD)撰写
14.1 PRD的主要内容
14.2 如何描述产品功能
14.3 PRD的基本要求
14.4 PRD基本模板

第15章项目管理的主要步骤
15.1 制订项目计划
15.2 跟踪、控制项目计划的执行

第16章如何提升项目管理效率
16.1 严格控制产品范围
16.2 构建良好的沟通机制和渠道
16.3 不断激发团队战斗力
16.4 加强项目风险管理
16.5 做好每个项目的项目总结

第17章结构化发散思维
17.1 什么是结构化发散思维
17.2 结构化发散思维思考的步骤
17.3 结构化发散思维的优势

第18章产品创新能力
18.1 微创新的重要性
18.2 创新发生的一些规律
18.3 如何高效创新
18.4 四个比较实用的创新技法

第19章高效沟通技巧
19.1 如何有效沟通
19.2 如何消除沟通中的分歧

第20章数据分析能力
20.1 数据的作用
20.2 数据分析的步骤
……

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