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Jingdong book

标志设计案例解析与应用第2版

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Jingdong book

标志设计案例解析与应用第2版

Name: 标志设计案例解析与应用 第2版
Brand: Jingdong book
SKU: 3108009081
Price: 51.77 USD
Availability: OutOfStock

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猪八戒网专职威客阿涛，8年一线设计经验的总结
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Content Description

《标志设计案例解析与应用（第2版）》是作者多年标志设计成功案例的经验分享，共分为7章，分别介绍了设计标志的常用软件，设计标志的方法与思路，标志设计延展到名片上、商品上、墙体上或广告牌上的制作方法，英文网标志的设计方法，以及VIS设计的经验。同时，本书附带的“下载资源”（扫描封底“资源下载”二维码，即可获得下载方法，如需资源下载技术支持，请致函szys@ptpress.com.cn）中提供所有标志设计的源文件和操作视频，以及“14个标志效果应用视频演示”和素材资料。
《标志设计案例解析与应用（第2版）》非常适合标志设计初学者或相关专业的学生阅读，也可以作为相关专业院校的培训教材。

Author Description

阿涛（彭宏涛）
猪八戒网专职威客
印特尔名片设计总监
有6年多的标志设计经验。
曾为上百家企业做过标志设计与VI设计，包括首届全球威客大会会标、北京师范大学景观生态和可持续性科学研究中心标志、中国数字家庭产业联盟标志等。
2011年4月荣登《创意时代》杂志专栏。
2011年12月个人业绩入选《威客英雄》一书。
2013年7月出版《阿涛带你学设计》一书。
2015年1月出版《标志设计案例解析与应用》一书。

Catalogue

第1章实用软件的简单介绍 15

1．1 Photoshop软件16

1．1．1 Photoshop软件简介16

1．1．2 PhotoshopCS6新增功能16

1．1．3 Photoshop软件在设计中的作用17

1．2 Illustrator软件18

1．2．1 Illustrator软件简介18

1．2．2 IllustratorCS6 新增功能18

1．2．3 Illustrator软件在设计中的作用19

1．3 CorelDRAW软件19

1．3．1 CorelDRAW软件简介19

1．3．2 CorelDRAWX6新增功能20

1．3．3 CorelDRAW软件在设计中的作用21

1．4 本章小结22

第2章简单标志设计23

2．1 汇鑫园林25

2．1．1 任务要求25

2．1．2 寻找灵感，提炼关键字25

2．1．3 实现构思，用鼠标成形25

2．1．4 案例小结27

2．2 招财猫28

2．2．1 任务要求28

2．2．2 寻找灵感，提炼关键字28

2．2．3 实现构思，用鼠标成形28

2．2．4 案例小结30

2．3 优博教育31

2．3．1 任务要求31

2．3．2 寻找灵感，提炼关键字31

2．3．3 实现构思，用鼠标成形31

2．3．4 案例小结33

2．4 天达电脑34

2．4．1 任务要求34

2．4．2 寻找灵感，提炼关键字34

2．4．3 实现构思，用鼠标成形34

2．4．4 案例小结36

2．5 齐鸣文化37

2．5．1 任务要求37

2．5．2 寻找灵感，提炼关键字37

2．5．3 实现构思，用鼠标成形37

2．5．4 案例小结39

2．6 联创精英教育40

2．6．1 任务要求40

2．6．2 寻找灵感，提炼关键字40

2．6．3 实现构思，用鼠标成形40

2．6．4 案例小结42

2．7 晶英实业43

2．7．1 任务要求43

2．7．2 寻找灵感，提炼关键字43

2．7．3 实现构思，用鼠标成形44

2．7．4 案例小结45

2．8 溥盛图文46

2．8．1 任务要求46

2．8．2 寻找灵感，提炼关键字46

2．8．3 实现构思，用鼠标成形46

2．8．4 案例小结47

2．9 博易软件48

2．9．1 任务要求48

2．9．2 寻找灵感，提炼关键字48

2．9．3 实现构思，用鼠标成形48

2．9．4 案例小结50

2．10 恒荣生物科技51

2．10．1 任务要求51

2．10．2 寻找灵感，提炼关键字51

2．10．3 实现构思，用鼠标成形51

2．10．4 案例小结53

2．11 本章小结54

第3章标志设计与名片应用55

3．1 名片工艺56

3．1．1 烫金和烫银工艺56

3．1．2 凸字印刷工艺56

3．1．3 浮雕起凸工艺57

3．1．4 传统模切工艺57

3．1．5 裱贴工艺57

3．1．6 激光雕刻工艺58

3．1．7 边缘擦色工艺58

3．1．8 凸版印刷工艺58

3．2 名片大世界59

3．2．1 任务要求59

3．2．2 寻找灵感，提炼关键字59

3．2．3 实现构思，用鼠标成形59

3．2．4 名片61

3．2．5 案例小结63

3．3 益宝生物64

3．3．1 任务要求64

3．3．2 寻找灵感，提炼关键字64

3．3．3 实现构思，用鼠标成形64

3．3．4 名片66

3．3．5 案例小结67

3．4 博林同创68

3．4．1 任务要求68

3．4．2 寻找灵感，提炼关键字68

3．4．3 实现构思，用鼠标成形68

3．4．4 名片70

3．4．5 案例小结71

3．5 厦门沧晟72

3．5．1 任务要求72

3．5．2 寻找灵感，提炼关键字72

3．5．3 实现构思，用鼠标成形72

3．5．4 名片74

3．5．5 案例小结74

3．6 分享传媒75

3．6．1 任务要求75

3．6．2 寻找灵感，提炼关键字75

3．6．3 实现构思，用鼠标成形76

3．6．4 名片77

3．6．5 案例小结78

3．7 锐致合金79

3．7．1 任务要求79

3．7．2 寻找灵感，提炼关键字79

3．7．3 实现构思，用鼠标成形79

3．7．4 名片81

3．7．5 案例小结82

3．8 亚洲食品83

3．8．1 任务要求83

3．8．2 寻找灵感，提炼关键字83

3．8．3 实现构思，用鼠标成形84

3．8．4 名片86

3．8．5 案例小结87

3．9 数字家庭产业联盟88

3．9．1 任务要求88

3．9．2 寻找灵感，提炼关键字88

3．9．3 实现构思，用鼠标成形89

3．9．4 名片90

3．9．5 案例小结91

3．10 永保保险代理92

3．10．1 任务要求92

3．10．2 寻找灵感，提炼关键字93

3．10．3 实现构思，用鼠标成形93

3．10．4 名片95

3．10．5 案例小结96

3．11 本章小结97

第4章标志设计与简单应用99

4．1 首届全球威客大会会标100

4．1．1 任务要求100

4．1．2 寻找灵感，提炼关键字100

4．1．3 实现构思，用鼠标成形100

4．1．4 标志展示效果102

4．1．5 标志创意说明104

4．1．6 整理稿件104

4．1．7 案例小结104

4．2 致远思新教育105

4．2．1 任务要求105

4．2．2 寻找灵感，提炼关键字105

4．2．3 实现构思，用鼠标成形106

4．2．4 标志展示效果108

4．2．5 标志创意说明110

4．2．6 整理稿件110

4．2．7 案例小结110

4．3 英澳少儿国际英语111

4．3．1 任务要求111

4．3．2 寻找灵感，提炼关键字111

4．3．3 实现构思，用鼠标成形111

4．3．4 标志展示效果113

4．3．5 标志创意说明114

4．3．6 整理稿件114

4．4 合群管业115

4．4．1 任务要求115

4．4．2 寻找灵感，提炼关键字115

4．4．3 实现构思，用鼠标成形116

4．4．4 标志展示效果118

4．4．5 标志创意说明118

4．4．6 整理稿件118

4．4．7 案例小结118

4．5 爱璞商务酒店120

4．5．1 任务要求120

4．5．2 寻找灵感，提炼关键字120

4．5．3 实现构思，用鼠标成形121

4．5．4 标志展示效果122

4．5．5 标志创意说明123

4．5．6 整理稿件123

4．5．7 案例小结124

4．6 优邮网125

4．6．1 任务要求125

4．6．2 寻找灵感，提炼关键字125

4．6．3 实现构思，用鼠标成形126

4．6．4 标志展示效果128

4．6．5 标志创意说明128

4．6．6 整理稿件128

4．6．7 案例小结129

4．7 友道信息技术130

4．7．1 任务要求130

4．7．2 寻找灵感，提炼关键字130

4．7．3 实现构思，用鼠标成形131

4．7．4 标志展示效果132

4．7．5 标志创意说明134

4．7．6 整理稿件134

4．7．7 案例小结134

4．8 华信软创135

4．8．1 任务要求135

4．8．2 寻找灵感，提炼关键字135

4．8．3 实现构思，用鼠标成形136

4．8．4 标志展示效果136

4．8．5 标志创意说明138

4．8．6 整理稿件138

4．8．7 案例小结138

4．9 飞特机械139

4．9．1 任务要求139

4．9．2 寻找灵感，提炼关键字139

4．9．3 实现构思，用鼠标成形140

4．9．4 标志展示效果142

4．9．5 标志创意说明143

4．9．6 整理稿件143

4．9．7 案例小结143

4．10 绿贝壳化妆品专营店144

4．10．1 任务要求144

4．10．2 寻找灵感，提炼关键字144

4．10．3 实现构思，用鼠标成形145

4．10．4 标志展示效果146

4．10．5 标志创意说明146

4．10．6 整理稿件146

4．11 本章小结147

第5章标志设计与效果图应用149

5．1 狼虎网150

5．1．1 任务要求150

5．1．2 寻找灵感，提炼关键字150

5．1．3 实现构思，用鼠标成形151

5．1．4 标志创意说明152

5．1．5 标志展示效果设计152

5．2 星云盛世154

5．2．1 任务要求154

5．2．2 寻找灵感，提炼关键字154

5．2．3 实现构思，用鼠标成形155

5．2．4 标志创意说明156

5．2．5 标志展示效果设计156

5．2．6 案例小结156

5．3 菲恩医疗157

5．3．1 任务要求157

5．3．2 寻找灵感，提炼关键字157

5．3．3 实现构思，用鼠标成形158

5．3．4 标志创意说明159

5．3．5 标志展示效果设计159

5．3．6 案例小结160

5．4 璞金造型161

5．4．1 任务要求161

5．4．2 寻找灵感，提炼关键字161

5．4．3 实现构思，用鼠标成形162

5．4．4 标志创意说明163

5．4．5 标志展示效果设计163

5．4．6 案例小结164

5．5 帕丽图165

5．5．1 任务要求165

5．5．2 寻找灵感，提炼关键字165

5．5．3 实现构思，用鼠标成形165

5．5．4 标志创意说明167

5．5．5 标志展示效果设计167

5．6 松鹤同春168

5．6．1 任务要求168

5．6．2 寻找灵感，提炼关键字168

5．6．3 实现构思，用鼠标成形169

5．6．4 标志创意说明169

5．6．5 标志展示效果设计169

5．7 我在找你相亲平台171

5．7．1 任务要求171

5．7．2 寻找灵感，提炼关键字171

5．7．3 实现构思，用鼠标成形172

5．7．4 标志创意说明172

5．7．5 标志展示效果设计172

5．8 云联网络174

5．8．1 任务要求174

5．8．2 寻找灵感，提炼关键字174

5．8．3 实现构思，用鼠标成形175

5．8．4 标志创意说明176

5．8．5 标志展示效果设计176

5．9 仡唐伟业178

5．9．1 任务要求178

5．9．2 寻找灵感，提炼关键字178

5．9．3 实现构思，用鼠标成形179

5．9．4 标志创意说明180

5．9．5 标志展示效果设计180

5．10 陶达轩181

5．10．1 任务要求181

5．10．2 寻找灵感，提炼关键字181

5．10．3 实现构思，用鼠标成形182

5．10．4 标志创意说明184

5．10．5 标志展示效果设计184

5．11 本章小结185

第6章英文网标志设计187

6．1 SWTrading Company（钻石包网站）189

6．1．1 任务要求189

6．1．2 寻找灵感，提炼关键字189

6．1．3 实现构思，用鼠标成形189

6．1．4 标志创意说明191

6．1．5 标志展示效果191

6．2 UStyleAccessories Company（布料公司）192

6．2．1 任务要求192

6．2．2 寻找灵感，提炼关键字192

6．2．3 实现构思，用鼠标成形193

6．2．4 标志展示效果194

6．3 OMAKS（企业产品断路器）195

6．3．1 任务要求195

6．3．2 寻找灵感，提炼关键字196

6．3．3 实现构思，用鼠标成形196

6．3．4 标志展示效果197

6．4 Lissomcorps（医疗保健服务业）198

6．4．1 任务要求198

6．4．2 寻找灵感，提炼关键字199

6．4．3 实现构思，用鼠标成形199

6．4．4 标志展示效果200

6．5 DiamondG Ranch（赛马场名字）201

6．5．1 任务要求201

6．5．2 寻找灵感，提炼关键字201

6．5．3 实现构思，用鼠标成形202

6．5．4 标志展示效果203

6．6 GoodSpec（汽车养护）204

6．6．1 任务要求204

6．6．2 寻找灵感，提炼关键字205

6．6．3 实现构思，用鼠标成形205

6．6．4 标志展示效果206

6．7 Oliva（建筑公司）208

6．7．1 任务要求208

6．7．2 寻找灵感，提炼关键字209

6．7．3 实现构思，用鼠标成形209

6．7．4 标志展示效果210

6．8 LaPizza House（意大利餐厅）211

6．8．1 任务要求211

6．8．2 寻找灵感，提炼关键字212

6．8．3 实现构思，用鼠标成形212

6．8．4 标志展示效果213

6．9 TaborWater Solutions（水处理公司）214

6．9．1 任务要求214

6．9．2 寻找灵感，提炼关键字215

6．9．3 实现构思，用鼠标成形215

6．9．4 标志创意说明216

6．9．5 标志展示效果216

6．10 UrbanTransportation（电动摩托车）217

6．10．1 任务要求217

6．10．2 寻找灵感，提炼关键字217

6．10．3 实现构思，用鼠标成形218

6．10．4 标志创意说明219

6．10．5 标志展示效果219

第7章 VIS设计经验之谈221

7．1 VIS项目223

7．2 VIS设计224

7．2．1 VIS页面尺寸224

7．2．2 VIS封面设计225

7．2．3 VIS内页版式设计226

7．2．4 VIS基本要素系统227

7．2．5 VIS应用要素系统233

7．2．6 VI内页效果图239

7．2．7 简单应用展示239

7．3 本章小结240

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标志设计案例解析与应用 第2版

标志设计案例解析与应用第2版