经典原版书库：电子商务（英文精编版·第10版）

《经典原版书库：电子商务（英文精编版·第10版）》是一本均衡讲述电子商务中商务问题和技术问题的教科书，既不是避开技术谈管理，也不是通篇陷入技术细节之中，达到了技术与管理、理论与实务的有机结合。全书分为四篇，即概述篇、业务战略篇、技术篇和整合篇。较之旧版，本版力求反映出电子商务领域中的最新变化以及企业和社会如何响应这些变化。
《经典原版书库：电子商务（英文精编版·第10版）》定位明确、体例新颖、结构合理、内容全面、语言精炼、叙述清晰，适合作为高等院校相关专业的电子商务课程教材，也可供企业经营管理者和从事电子商务的专业人士参考。

Gary P．Schneider目前是美国奎尼皮亚克大学会计系的William S．Perlroth教授，曾先后任教于圣迭戈大学、田纳西大学和赛维尔大学，多次获得优秀教学奖。迄今为止，他在会计、信息系统、管理学方面已经出版了50多部著作，并在《Interfaces》、《Issues in Accounting Education》、《IS Audit＆Control Journal》和《Journal Of Information Systems》等权威刊物上发表了100余篇研究论文。他还曾担任《Business Studies Journal》和《Accounting Information Systems and Technology Reporter》的编辑。

Preface
Part 1: Introduction
Chapter 1 The Second Wave of Global E-Business
Electronic Commerce: Into the Third Wave
Electronic Commerce and Electronic Business
Categories of Electronic Commerce
The Development and Growth of Electronic Commerce
The Dot-Com Boom, Bust, and Rebirth
The Second Wave of Electronic Commerce
The Third Wave Begjns
Business Models, Revenue Models, and Business Processes
Focus on Specific Business Processes
Role of Merchandising
Product/Process Suitability to Electronic Commerce
Electronic Commerce: Opportunities, Cautions, and Concerns
Opportunities for Electronic Commerce
Electronic Commerce: Cautions and Concerns
Economic Forces and Electronic Commerce
Transaction Costs
Markets and Hierarchies
Using Electronic Commerce to Reduce Transaction Costs
Network Economic Structures
Network Effects
Identifying Electronic Commerce Opportunities
Strategic Business Unit Value Chains
Industry Value Chains
SWOT Analysis: Evaluating Business Unit Opportunities
International Nature of Electronic Commerce
Trust Issues on the Web
Language Issues
Cultural Issues
Culture and Government
Infrastructure Issues
Summary
Key Terms
Review Questions
Exercises
Cases
Chapter 2 E-Business Technology Basics
The Internet and the World Wide Web
Origins of the Internet
New Uses for the Internet
Commercial Use of the Internet
Growth of the Internet
Packet-Switched Networks
Routing Packets
Public and Private Networks
Virtual Private Networks （VPNs）
Intranets and Extranets
Internet Protocols
TCP/IP
IP Addressing
Electronic Mail Protocols
Web Page Request and Delivery Protocols
Emergence of the World Wide Web
The Development of Hypertext
Graphical Interfaces for Hypertext
The World Wide Web
The Deep Web
Domain Names
Markup Languages and the Web
Markup Languages
Hypertext Markup Language
Extensible Markup Language （XML）
HTML and XML Editors
Internet Connection Options
Connectivity Overview
Voice-Grade Telephone Connections
Broadband Connections
Leased-Line Connections
Wireless Connections
Internet2 and the Semantic Web
Summary
Key Terms
Review Questions
Exercises
Cases

Part 2: Business Strategies for Electronic Commerce
Chapter 3 Web Server and E-Mail Technologies
Web Server Basics
Dynamic Content Generation
Multiple Meanings of "Server"
Web Client/Server Architectures
Software for Web Servers
Operating Systems for Web Servers
Web Server Software
Finding Web Server Software Information
……
Part 3: Technologies for Electronic Commerce
Part 4: Integration
For Further Study and Research

E-Business， Tenth Edition provides complete coverage of the key business and technology elements of electronic commerce. The book does not assume that readers have any previous electronic commerce knowledge or experience.
In 1998， having spent several years doing electronic commerce research， consulting， and corporate training， I began developing under graduate and graduate business school courses in electronic commerce. Although I had used a variety of books and other materials in my corporate training work， I was concerned that those materials would not work well in university courses because they were written at widely varying levels and did not have the organization and pedago9jc features， such as review questions， that are so important to students.
After searching for a textbook that offered balanced coverage of both the business and technology elements of electronic commerce， I concluded that no such book existed. The first edition of E-Business was written to fill that void. Since that first edition， I have worked to improve the book and keep it current with the rapid changes in this dynamic field.
New to this Edition
This edition includes the usual updates to keep the content current with the rapidly occurring changes in electronic commerce. The tenth edition also includes new material on the following topics:
·Introduces the emergence of a third wave of electronic commerce （Chapter 1）
·Censorship issues in China （Chapter 1）
·Use of social media during the Arab Spring （Chapter 1）
·Mobile commerce using smart phones and tablet devices （Chapters 1， 4， 7）
·Rapid growth in online business in Asia driven by smart phone usage（Chapter 2）
·Cloud computin9 （Chapter 3）
· New online film and television pro9rammin9 distribution channels（Chapter 4）
·New strate9jes for selling luxury goods online （Chapter 4）
·Using social media to create viral marketing strategies （Chapter 5）
·Impact sourcing as an off shoring strategy （Chapter 6）
·Social commerce （Chapter 7）
·Security for mobile devices （Chapter 8）
·New major viruses and security threats （Chapter 8）
·Mobile payment-processin9 technologies （Chapter 9）